Genesys Appoints Reed Henry as Chief Marketing Officer

By Sujata Garud, TMCnet Contributor

Genesys (News - Alert) has appointed Reed Henry as its chief marketing officer. As per the appointment, Henry will report to president and CEO, Paul Segre, and serve on the company’s executive management team.

Paul Segre (News - Alert), president and CEO at Genesys, said, “I am pleased to welcome Reed Henry as Chief Marketing Officer. Reed’s extensive experience in growing leading-edge companies, leading strategic transformations, and creating demand within new markets will help drive Genesys forward and strengthen our global brand position across the enterprise market.”

"I’m extremely excited to be joining Genesys,” said Reed Henry. “With innovative technology, an expansive customer base, and strong market leadership, Genesys has an incredible position to build on and expand. I look forward to working with the Genesys team to grow the business in existing and new markets worldwide."

Reed has over 20 years of experience in marketing, product, sales, strategy, alliances, professional services, customer support to mergers and acquisitions. He previously worked with ArcSight (News - Alert) Corporation, an enterprise security software provider as chief marketing officer.

While at ArcSight, Henry transformed the marketing organization to fuel the company’s growth from a pre-public $70-million revenue company through a public offering, to a company with assets exceeding $200 million.

Prior to ArcSight, Reed served as CMO at SeeBeyond, a public company providing enterprise integration and composite application software. His responsibilities included marketing, business development and alliances including managing the acquisition of SeeBeyond by Sun Microsystems.

Prior to SeeBeyond, Reed served as vice president of strategy and new business for eBay (News - Alert), including responsibility for mergers and acquisitions, and was the cofounder and vice president of marketing and product management at Vertical Networks, a Kleiner Perkins and Accel Partners (News - Alert)-backed provider of telephony and call center solutions for service providers, enterprises and SMBs.

Recently, Genesys and Telecom Deutschland revealed the expansion of their strategic relationship to deliver an integrated and more scalable cloud-based contact center solution for small to medium-sized enterprises (SME).

The innovation is aimed at favoring SMEs to give them the freedom to manage customer interaction – either through voice, Web, mobile or social media.

As announced at CallCenterWorld and Genesys G-Force 2012 in Barcelona, the new partnership will advance on Telekom Deutschland’s contact center suite, working on Genesys’ Contact Center platform. This will allow Telekom Deutshland to offer amalgamated solutions as cloud-based or pay-per-use services starting in 2013.

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