Angie's List Picks InsightsOne Cloud-Based Predictive Analytics Solution

By Shamila Janakiraman, TMCnet Contributor

InsightsOne, specializing in cloud-based predictive analytics solutions based on big data, will be offering its solution to Angie’s List to provide a 1-to-1 consumer marketing experience to its members.

Angie’s List is an online review site which will leverage InsightsOne’s cloud-based predictive analytics solution to synergize the capabilities of big data and predictive analytics technology. This will enable it to offer the best and correct information to the right consumer via the right channel such as Web, e-mail, mobile or through contact centers.

Manu Thapar, CTO at Angie’s List said, “Leveraging Big Data is easier than we thought. InsightsOne is working with us at every step, from data collection to analysis, all the way to integrating insights into our marketing systems.”“In the end we plan to deliver a unique experience to every one of our members – the days of broadcasting the same message to all our members will be over,” added Thapar.

It is expected that Angie’s List will deliver its first e-commerce application of big data featuring daily delivery of customized “Big Deals” for its 1.5 million subscribers. Also, its opted-in members will get offers based on their preference.

InsightsOne will enable Angie’s List to gain data insight from a predictive analytics solution that will in turn give a boost to e-mail conversion rates besides enhancing member experience cost effectively.

With this capability, Angie’s List can capture, analyze and leverage huge volumes of data about consumers collected from different channels , such as E-mail and Web, with which an accurate profile of consumer groups can be deciphered.

Waqar Hasan, CEO of InsightsOne remarked, “By combining multi-channel, historical and demographic data, we get a very precise understanding of each and every consumer. We then help our clients take that insight and turn it into unique offers for each customer and suited for each channel.”

In related news, moving company Square Cow Movers operating from Austin and Houston has been honored by consumer reviews website Angie’s List with the prestigious “Super Service Award.”

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