January 08, 2013
LocationSmart and ZOS Bring Context Aware Services to Market
LocationSmart, which offers the broadest reach and the largest U.S. footprint of location services to over 360 million devices – both mobile and landline – took another large step when it teamed up with ZOS Communications to provide developers a one-stop shop for successful application development.
The ZOS Platform-as-a-Service allows mobile devices to receive live, relevant, location-based marketing and communications across all carriers and operating systems. It delivers a best-in-breed hybrid location platform that can be deployed in the challenging technical environments and maximizes micro location accuracy.
“It’s exciting to be on the forefront of enabling a whole host of indoor location applications,” said Mario Proietti, CEO at LocationSmart. “We are proud to team with ZOS to bring new context-aware services to market.”
By integrating ZOS’ device-based hybrid location services, contextual triggering and alerts into its industry leading cloud-based location platform, LocationSmart will provide a powerful combination of network- and device-based location services via the cloud through a single Web interface.
It also integrates two-way messaging to easily communicate with users, and has a portfolio of privacy consent methods in place for easy user adoption.
Thus, developers will have the flexibility they require to develop mobile apps and call-based solutions, quickly and effectively across major device platforms and wireless networks.
They can also define more precise and specific geofences and use the APIs and device-based location SDK either as a standalone unit or in combination with existing apps.
LocationSmart is being seen by ZOS officials as a natural fit to bring enhanced solutions to carriers and large enterprises.
In related news, TechnoCom (News - Alert) Corporation, a renowned provider of enterprise location solutions, has announced an unprecedented ability to locate over 260 million mobile devices and over 100 million landline phones through its enterprise location platform.
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Edited by Braden Becker