LiveOps Platform Processes Millions in Donations for Hurricane Sandy Relief

By Raju Shanbhag, TMCnet Contributor

LiveOps (News - Alert) has announced that in excess of 6,500 home-based, independent, customer service agents have processed more than $14.8 million in total credit card donations through LiveOps Platform between two major telethons.

A telethon is a fundraising event shown on television. It lasts many hours or even days, and its major objective will be to raise money for a political, charitable, or other worthy causes.

The first telethon started on November 3 and donations continued to pour in until November 11. LiveOps handled well above 90 percent of the total donation calls generated all over the country during this telethon.

LiveOps started processing donations for the 12-12-12 Concert for Sandy Relief on December 12. The company received donations up to December 14. Through credit card donations, more than 2,900 LiveOps independent contractor agents accepted more than $6.8 million.

LiveOps allows companies to deploy an always-on, highly safe contact center solution through a pay-as-you-go model. The company offers an easy-to-use interface, and allows users to quickly add agents, customize reports and design their own IVRs.

“The impact of Sandy on our East Coast was and continues to be felt by the entire country. It’s important that the awareness of the need for help remains high. Like many companies and citizens everywhere, LiveOps and our community of US-based independent agents were ready and motivated to help then and now,” said Sanjay Popli, SVP, Agent Services, LiveOps. “Not long ago, the ability to generate any significant amount of donations from individuals all over the country was a long, slow difficult task.”

In January 2012, the company acquired Datasquirt, a New Zealand-based company that offers the technological features to ease the process of adding consumer-based channels to the LiveOps Platform. With this, LveOps could chalk up a greater number of points in the company’s favor.

The TMC (News - Alert) Customer Interaction Solutions magazine is a renowned publication that has been covering CRM, contact centers and teleservices since 1982.

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