Tuff Shed's Business Changed for Good, Thanks to CallFire's Cloud Call Center

By Meenakshi Shankar, TMCnet Contributor

With the maturity of cloud offerings, organizations have started embracing industry best practices in all aspects of cloud telephony. CallFire is one such player in the industry that is offering coice and SMS connectivity to over 50,000 businesses. The company’s products include Voice APIs, Business Text Messaging, Voice Broadcast, Local Phone (News - Alert) Numbers, Toll Free Numbers, IVR, Power Dialing for agents and more.

CallFire’s Cloud Call Center is one big, intelligent, automatic switchboard in the sky. Companies who wish to use CallFire’s service just have to create a CallFire account, pick their product, upload their contacts and in minutes, CallFire’s power dialer will connect sales agents to live leads.

Tuff Shed, the supplier of storage sheds, installed garages, custom buildings, backyard gazebos, storage cabinets, and flooring, is the latest one to use CallFire’s Cloud Call Center service. In celebration of its 30th Anniversary, Tuff Shed ran a preview sale on its storage garages. For one Saturday in August, a typically slow month for sales, Tuff Shed promoted $100 off storage buildings through TV, direct mail, e-mail, and sales calls using CallFire's Cloud Call Center.

In a release, Adam Cooney, Tuff Shed's business development manager, reported that by the end of the day-long promotion, his nationwide sales rep had used CallFire to make 15,500 calls.

"It was the largest buy-in of any campaign we've ever run in terms of the sales teams using the Cloud Call Center," Cooney said.

Cooney emphasized that by using CallFire’s service, Tuff Shed’s business has changed by capturing business.

Tuff Shed had projected they would make about $700,000 in retail sales that Saturday. But by the end of the one-day promotion, Tuff Shed had sold $1.7 million, the largest retail sales day in the company's 30-year history.

Cooney, a 25-year sales veteran, has used CallFire both as a sales agent and now as an administrator. "I've made thousands of CallFire calls," he says. "I use it not only to generate sales around promotions, but as a a prospecting tool. I've always been really impressed with the quantitative tracking."

Cooney creates CallFire campaigns for his own salespeople, with about 500 leads on each list. He said he uses CallFire reports to send daily updates to the team itemizing the day's calls, in order to motivate employees, recognize performance, and increase adoption.

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