The Competitive Advantage of a Cloud Call Center for eCommerce

By Susan J. Campbell, TMCnet Contributing Editor

Marketing success is tied to real-time feedback. 3CLogic (News - Alert) offers full-scale reports and tracking that readily interfaces with the software you’re already using to help you harness the power of real-time information. The cloud call center will also help you to archive and organize the data vital to your eCommerce business.

According to this 3CLogic page, migrating to a 3CLogic cloud call center instantly provides your business with features that put you out in front without any significant upfront expenditures. When you can so easily launch into an effective customer portal, your competitive advantage gets a great boost.

Cloud call center features include 90 days of campaign data access so that you or your clients can grab hold of useful data on a moment’s notice. You’ll also gain metrics for assessing agent performance, the ability to monitor the agent’s computer vs. call time and even track the number of calls and call durations. Information is everything when it comes to marketing, and the 3CLogic cloud call center gives you robust information lightning fast.

Marketing campaigns also require rapid follow-up and 3CLogic’s cloud call center services have you covered. The Call Blast feature allows you to make timely follow-up contacts with a large number of customers. Simply upload your phonebook along with your tailor-made voice message and reach everyone in a single blast of communication. This feature works great for time sensitive announcements too.

Of course eCommerce means that you interact with clients and customers on a regular basis in between campaigns and for this the 3CLogic cloud call center provides you with Interactive Voice Response (IVR) technology. You will improve your customer experiences by sending callers to the proper resource quickly and will be saving money at the same time.

The IVR works like a virtual secretary to remind you of appointments, dispense information company-wide and even transfer calls. IVR will even facilitate call forwarding when you’re away from your desk. Social media is the hot spot for today’s marketing, so the 3CLogic cloud call center also makes it easy to reach out with marketing across all possible channels including : VoIP, chat, email, and SMS.

Working from the cloud frees you from the expense of hard asset purchases in a brick and mortar office without having to sacrifice vital oversight and insight needed to keep your eCommerce business competitive and smart. Check out the 3CLogic cloud call center today to see what it can do for you.