|[February 27, 2013]
Blueocean Market Intelligence Announces Results of Study Analyzing Consumers' Usage, Understanding and Concerns of Cloud Computing
PHOENIX --(Business Wire)--
Research and analytics firm Blueocean
Market Intelligence announced today the results of a
fourth quarter study analyzing awareness, perceptions and usage
opportunities in the consumer cloud computing space. The study found
that consumers' understanding of cloud computing remains low, despite an
increase in usage, since this study was first conducted last year. A
complimentary live webinar will be held on March 13 to offer a preview
of more key findings from the full report.
The study, based on Blueocean Market Intelligence's 360 DiscoveryTM
approach, involved online research, social media analysis, vendor
interviews and in-depth consumer interviews in the United States,
Germany and India.
"Cloud computing is growing rapidly. Today, the growth is coming
not only from the business segment, but also from the consumer segment,
where the opportunities are endless," said Blueocean Market Inteligence
Senior Vice President Ajith Sankaran. "While significant research exists
surrounding the overall cloud computing industry, little research is
focused on the consumer segment."
A complimentary live webinar is set for March 13 at 1 p.m. EDT.
Attendees will learn about the state of consumer cloud computing,
current adoption patterns and barriers that need to be overcome in order
for consumer cloud computing to truly become mainstream. Sankaran will
share insights from this fourth quarter study including:
Where is the growth in consumer cloud computing coming from
Why, even after a steady increase in usage, consumer
"understanding" of cloud services remains low
Why is "consumer understanding" important
What are the major concerns among consumers when it comes to
To register for the webinar or request a copy of the full report,
About Blueocean Market Intelligence
Blueocean Market Intelligence is a leading next-generation
services organization with a deep focus on market intelligence, social
media and data analytics. Combining the talent, speed and cost benefits
of a flat world, along with their experience in scalable delivery,
Blueocean Market Intelligence delivers richer, more actionable insights
to multinationals across all major industry sectors.
Blueocean Market Intelligence is part of the Cross-Tab group of
companies (Cross-Tab Marketing Services, Informate Mobile Intelligence
and Borderless Access Panels) that includes over 600 professionals
specializing in analytics, market intelligence, social media, mobile and
emerging markets. To learn more, visit www.blueoceanmi.com.
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