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[February 13, 2013]

IBM places focus on high-value analytics

Feb 14, 2013 (Bangkok Post - McClatchy-Tribune Information Services via COMTEX) -- IBM, the world's largest information technology (IT) firm, will continue to focus on high-value enterprise analytics software amid intense competition.

The Armonk, New York-based firm will open a business analytics innovation centre in Thailand in June that will also serve other Asean countries.

Parnsiree Amatayakul, the managing director of IBM Thailand, said the company this year is focusing on providing innovative technologies and high-margin products and services instead of commodity products amid fierce price competition.

Business analytics, social businesses and social commerce will be the group's focus, she said.

Mrs Parnsiree said many organisations are moving to upgrade their IT infrastructure to a new integrated system combining hardware, software, storage, network and data in one single platform.

This integration will enable companies to speed up computing processes, especially analytics, which will be shortened from hours to a few seconds.

IBM is now offering its PureSystem, its flagship product for integrating IT infrastructure.

Mrs Parnsiree said the local IT industry is entering a new computing era providing high-performance analytics with predictive ability.

This will help companies to win more customers through contextual marketing.

She said technologies can analyse users' behaviour and social sentiment from complex big data through social networking, cloud computing and mobile channels.

IBM has trained its employees to serve the business analytics trend.

The company has also worked closely with academics to train analytics-skilled people to teach 30,000 others within two years.

Mrs Parnsiree said the government, telecommunications, banking, manufacturing and retail sectors remain the highest IT spenders.

IBM plans to increase its Thai unit's revenue at a higher rate than the country's gross domestic product growth this year.

IBM expects to see its share price reach US$20 on the US stock market by 2015, up from $15.25 last year.

Analytics software helps companies to gain insights into their financial and operational performance and from their customers' behaviour, allowing them to make accurate predictions and decisions about emerging opportunities, competitive threats and shifts in their markets to increase their competitive advantage.

___ (c)2013 the Bangkok Post (Bangkok, Thailand) Visit the Bangkok Post (Bangkok, Thailand) at www.bangkokpost.com Distributed by MCT Information Services

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