[January 22, 2013]

Demandware Enhances Leadership Team

Demandware^®Inc., (NYSE: DWRE) a leader in on-demand ecommerce, today announced that Jeffrey Barnett, Executive Vice President of Field Operations has been named Chief Operating Officer, a newly created position at the company. Mr. Barnett will oversee the company's global sales, marketing and services organizations. As COO, Barnett will continue to report to Tom Ebling, Demandware's Chief Executive Officer. Demandware also announced the hiring of Rohit Goyal as Senior Vice President of Engineering and Steven Chung as Senior Vice President of Worldwide Sales. Mr. Goyal will be responsible for application development and feature delivery and will report to Mr. Ebling. Mr. Chung will be responsible for worldwide sales at Demandware and will report to Mr. Barnett. Tom Griffin was promoted to Senior Vice President of Corporate Development and will report to Mr. Ebling.

"Over the years, Jeff has delivered strong results while managing field operations," said Mr. Ebling. "Given his demonstrated operational leadership, we are broadening the scope of Jeff's responsibility to include marketing and services. Wayne Whitcomb will continue to serve as Chief Technology Officer reporting to me and will be responsible for the technology platform, while Rohit will drive our application development and the delivery of ecommerce features to our customers. We are very pleasedto add Tom Griffin's in-depth knowledge of retail and multi-channel strategy to the executive management team. In addition, Steven has a proven track record of leading and growing enterprise-class sales organizations in the software and cloud computing industries."

"As we continue to gain momentum within larger enterprise customers like Lands' End, Mothercare and Marks & Spencer, we believe this new organizational structure will enable us to better scale the company to support our future growth. I am looking forward to working with our expanded leadership team as we execute our land and expand strategy and gain share in market for enterprise class, cloud-based eCommerce solutions," concluded Ebling.

Barnett joined the company in 2005 as the EVP of Field Operations. Previously, Barnett served as Vice President of Sales for Europe, Middle East and Africa of Siebel Systems (News - Alert), Inc., a software company. Prior to joining Siebel, Mr. Barnett served as Managing Director, International Operations of Edocs, Inc., a billing, payment, and account management software company.

Mr. Goyal co-founded neoSaej in January 2007 and most recently served as Vice president of Engineering. Prior to neoSaej, Mr. Goyal was Director of Software at Enterasys Networks and held software engineering positions at Axiowave Networks, Lucent Technologies and Nexabit Networks.

Mr. Griffin joined Demandware in September of 2006 as Vice President of Business Development. Since 1999, Mr. Griffin has worked in the retail and multi-channel industries serving as Vice President of Strategic Alliances at Sterling Commerce (News - Alert) (now IBM) and Vice President of Business Development for Yantra, a multi-channel supply chain solution provider. Previously, Mr. Griffin held various Sales, Marketing, and Business Development positions with Siemens (News - Alert) Business Services.

Mr. Chung joins Demandware from MicroStrategy where he held the position of Vice President and General Manager since 2010. Previously, Mr. Chung served as the Vice President of Worldwide Sales at ENXSuite, which was acquired by INFOR and Senior Director of Sales at Symantec. Mr. Chung has also held various sales leadership positions at Oracle (News - Alert), Adexa, and PriceWaterhouseCoopers Consulting.

About Demandware
Demandware is a leading provider of software-as-a-service (SaaS (News - Alert)) ecommerce solutions that enable companies to easily design, implement and manage their own customized ecommerce sites, including websites, mobile applications and other digital storefronts. Customers use our highly scalable and integrated Demandware Commerce platform to more easily launch and manage multiple ecommerce sites, initiate marketing campaigns more quickly, and improve ecommerce traffic. For more information about Demandware, visit www.demandware.com, call 888-553-9216 or email info@demandware.com.

Demandware is a registered trademark of Demandware, Inc.

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