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| [January 14, 2013] |
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Research and Markets: Global Marketing Resource Management Market 2012-2016: High Cost of Implementation One of the Major Challenges
DUBLIN --(Business Wire)--
Research and Markets (http://www.researchandmarkets.com/research/bt9942/global_marketing)
has announced the addition of the "Global
Marketing Resource Management Market 2012-2016" report to their
offering.
TechNavio's analysts forecast the Global Marketing Resource Management
market to grow at a CAGR of 13.9 percent over the period 2012-2016. One
of the key factors contributing to this market growth is the need to
improve market responsiveness. The Global Marketing Resource Management
market has also been witnessing the emergence of cloud computing.
However, the high cost of implementation could pose a challenge to the
growth of this market.
The key vendors dominating this market space are IBM Corp., SAP AG, SAS
Institute Inc., and Teradata (News - Alert) Corp.
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The other vendors mentioned in the report are Orbis Global (Infor),
BrandMaker GmbH, MarketingPilot Software LLC, Vyre Ltd., Kodak (News - Alert) Co.,
Saepio Technologies Inc., Code Worldwide, PTI Marketing Technologies
Inc., BrandWizard Technologies Inc., Elateral Ltd., Direxxis Inc.,
Capital ID, and Adnovate Holding B.V.
Commenting on the report, an analyst from TechNavio's Enterprise
Computing team said: ''The emergence of cloud-based solutions has
enabled organizations to increase their efficiency and reduce the cost
of deploying valuable IT infrastructure. However, many such
organizations are still analyzing the feasibility and relevance of such
cloud computing solutions in their IT operations. The cloud-based model
for marketing resource management (MRM) offers a pay-per-use model,
which provides cost-effective accessibility and a paradigm where the MRM
solution can be accessed at any time and in any place by multiple users.
Hence, the Global MRM market is witnessing a trend where many vendors in
the market have begun to offer their solutions through the cloud-based
model to expand their services and enter new markets. Although many
enterprises have an increased understanding of the benefits of
cloud-based MRM solutions, a number of concerns and risks, particularly
around data sharing and security, are affecting the steady adoption of
such solutions.''
According to the report, one of the major drivers in this market is the
need to improve market responsiveness. MRM software centralizes
marketing resources and eliminates process delays by providing real-time
information about marketing activities, thereby enhancing the
competitive responsiveness.
For more information visit http://www.researchandmarkets.com/research/bt9942/global_marketing
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