Measure Your Facebook Performance with AK Media Intelligence Platform
How much is Facebook (News
) advertising really worth? Do you think Facebook ad will pay off? You can get the answers of these questions through AK Media Intelligence Platform.
Aggregate Knowledge (News
), a provider of cloud based measurement and analytics tools, has expanded the capabilities of its AK Media Intelligence Platform to allow measuring the performance of Facebook campaigns in comparison with other campaigns, providing real-time, user-level Insights and view-through attribution metrics on Facebook.
With AK Media Intelligence Platform's easy-to-use interactive dashboard, clients can see the activities across all of their channels and mediums and take appropriate action from the Insights gained. Clients of AK platform can now measure the performance of their Facebook campaigns; gain impression-level reach, frequency, and overlap Insights; understand click- and view-through attribution; and augment traditional last-touch attribution analysis with more advanced multi-touch attribution analysis. The AK platform allows them to connect a client's conversions back to all their marketing initiatives, including Facebook campaigns.
'Simply put, the AK Platform shows advertisers what works,' said David Jakubowski, CEO, Aggregate Knowledge. 'More importantly, the platform truly pinpoints how valuable Facebook is within the advertiser's media mix because of its effectiveness in driving sales.'
According to a press release
, by leveraging AK Media Intelligence Platform, advertisers are validating the performance of their Facebook campaigns and are seeing impressive results.
'On average, marketers have seen that Facebook generates 20 to 25 percent of all their sales and that consumers driven by Facebook are more valuable, with a 35 percent better CPA,' said Jakubowski. 'In addition, using more advanced analysis, such as AK's multi-touch attribution analysis, we have seen that Facebook fares even better in the eyes of the marketer, demonstrating a 50 to 55 percent lift in conversion rate.'
With the help of AK Media Intelligence Platform, companies can unify their media and data investments on a single platform which would ultimately boost online sales and increase ROI. The platform joins information silos and provides desired visibility so that marketers can monitor and control the end-to-end user experience across all points of interactions. This is achieved by unifying users across all digital marketing channels such as display, search, social, rich media, website, e-mail, CRM, and others.
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Edited by Rachel Ramsey
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