|[May 14, 2012]
Galderma Italy Deploys Comprehensive Cegedim Relationship Management Cloud-Based Solution Including Award-Winning* Mobile Intelligence for iPad™ and OneKey™ Database
PARIS --(Business Wire)--
Relationship Management today announced that Galderma Italy has
fully deployed the cloud-based, next generation Customer Relationship
Management (CRM) solution, Mobile Intelligence for iPad™ for its
specialty commercial team. The integrated solution also includes
OneKey™, the most comprehensive healthcare professional (HCP) database,
and Xtelligence, which delivers cross-enterprise performance dashboards
for invaluable commercial analysis, in order to enhance Galderma Italy's
market knowledge and the results of field force initiatives.
Optimize Sales Force Efficiency in Distinctive Markets via Mobile CRM
Toolkit Integrated With the Most Accurate and Up-to-Date HCP Data
Italy features one of the most exceptional healthcare systems in the EU.
Yet companies must still navigate cost containment initiatives sweeping
through Europe that inhibit growth in key areas. Today's most strategic
organizations drive groundbreaking benefits from Life Sciences-specific
CRM and data solutions that increase market intelligence while
drastically streamlining commercial operations.
Mobile Intelligence for iPad delivered on Galderma Italy's key solution
demands of intuitive mobile functionalities, robust simplicity,
game-changing ease of use and a very rapid deployment time across its
specialty dermatology sales force. The solution's workflow-driven
design, consistent online/offline functionality, and real time access to
over 8 million registered HCPs via OneKey, enables Galderma field users
to achieve greater autonomy and cultivate more enduring stakeholder
relationships throughout Italy.
"Our extensive partnership with Cegedim Relationship Management began
many years ago, from which we naturally migrated to Mobile Intelligence
on the cloud via laptops. And now we have expanded to MI for iPad," said
Marcio Rodrigues, General Manager, Galderma Italy. "We believe that with
this new tool we can improve our effectiveness in the field and provide
better services to our customers. Cegedim was key to the success of this
partnership by delivering an innovative and easy-to-use solution in our
very tight timeframe of just three weeks."
According to the expansion, Galderma Italy will also leverage extensive
services including Implementation, Help Desk and Asset Management.
"It is a great honor to expand our relationship with Galderma Italy to
the cloud-based Mobile Intelligence for iPad. Now is an excellent
opportunity for Galderma to expertly mobilize their commercial teams as
product demand is projected to steadily increase in the near future,"
explained Stefan Janssens, Presdient EMEA of Cegedim Relationship
Management. "Mobile Intelligence combined with OneKey empowers Galderma
with a complete and accurate perspective of Italy's current stakeholder
network enabling them to further their leadership position as a global
provider of dermatological solutions."
* Frost & Sullivan (News - Alert) 2011 North American Competitive Strategy Innovation
Award in Mobile Sales Force Automation (SFA)
About Cegedim Relationship Management:
Cegedim Relationship Management is the Life Sciences industry's
leading provider of Customer Relationship Management (CRM)
solutions. Designed specifically for Life Sciences, the company's
innovative business solutions incorporate a thorough understanding
of local, regional and worldwide trends. Cegedim Relationship
Management enables more than 200,000 users in many of the world's
most innovative companies to stay ahead of market challenges. In
addition to CRM, Cegedim Relationship Management also provides
marketing, data optimization and regulatory compliance solutions
in more than 80 countries. Cegedim Relationship Management is part
of the France-based Cegedim S.A. Group.
To learn more, please visit: www.cegedim.com/rm.
Cegedim Relationship Management on LinkedIn
Founded in 1969, Cegedim is a global technology and services
company specializing in the healthcare field. Cegedim supplies
services, technological tools, specialized software, data flow
management services and databases. Its offerings are targeted
notably at healthcare industries, life sciences companies,
healthcare professionals and insurance companies. The world leader
in life sciences CRM, Cegedim is also one of the leading suppliers
of strategic healthcare industry data. Cegedim employs 8,500
people in more than 80 countries and generated revenue of €927
million in 2010. Cegedim SA is listed in Paris (EURONEXT: CGM).
learn more, please visit: www.cegedim.com.
Galderma, created in 1981 as a joint venture between Nestle and
L'Oréal, is a fully-integrated specialty pharmaceutical company
dedicated exclusively to the field of dermatology. The Company has
a presence in 65 countries with over 1,000 sales representatives
and is committed to improving the health of skin with an extensive
line of products across the world that treat a range of
dermatological conditions including: acne vulgaris, rosacea,
fungal nail infections, psoriasis and steroid-responsive
dermatoses, pigmentary disorders, medical solutions for skin
senescence and skin cancers. With a research and development
center in Sophia Antipolis, France, Galderma has one of the
largest R&D facilities dedicated exclusively to dermatology.
more information about Galderma, please visit www.galderma.com.
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