[April 30, 2012]

Rapidly Expanding Left Brain DGA Lands New Chief Technology Officer Ken Forbes

Left Brain DGA, a Silicon Valley-based Demand Generation Agency, continues the expansion of its executive staff with the appointment of Ken Forbes as Chief Technology Officer. Forbes' substantial technical and operational experience strengthens Left Brain's marketing automation service offerings designed to help enterprise marketing teams build advanced and sustainable demand generation programs. In addition, Left Brain DGA will shortly announce the release of its proprietary dashboard reporting tool and Forbes' background developing business analytics platforms will be critical to the success of that initiative.

"Ken's unique product management, product design and software development skills combined with his considerable technical and operational experience will advance Left Brain's leadership position as the 'go-to' demand generation agency for enterprise marketing departments," said Malcolm Friedberg, CEO of Left Brain DGA. "In addition, he'll lead our expansion into software development as we leverage our considerable IP to release a series of products for enterprise and SMB markets."

Forbes' record of success in aligning technology with business strategy will be applied to managing product development projects and budgets, product testing, early stage customer pilots and adoption cycles for Left Brain DGA.

"Working in a hyper-growth environment like Left Brain is ideally suited to my skill sets, and I'm looking forward to advancing the agency's leadership position in the constantly changing world of demand generation," said Forbes. "In addition to managing the agency's internal technical infrastructure, I'm excited to help 'productize' new demand generation services and software and ensure they perform to our clients' exacting performance and reliability standards."

Prior to joining Left Brain, Forbes was a SaaS (News - Alert) consultant and product manager with Dell, Inc.'s Cloud Business Applications group. He was also CEO of AppointYou, Inc., developer of a multi-channel marketing platform enabling consumers to self-schedule and manage their appointments. Previously, he was Chief Technology Officer with Rainmaker Systems, Inc. where he oversaw IT, project management, technical support, client data services and engineering teams. Rainmaker Systems acquired Metrics Corporation where Forbes served as co-founder and CEO. He was also Chief Technology Officer with Blue Pumpkin Software where he expanded the company's product strategy from a single call center scheduling product to a suite of workforce optimization applications. His career also includes positions as Chief Technology Officer with Hiho Technologies, Inc., CEO of Touchstone Software, and Vice President of Worldwide Engineering with NetManage (News - Alert).

Forbes holds an MBA in Quantitative Methods/Finance and a B.S. in Management Science from the University of West Florida, College of Business.

About Left Brain DGA

Left Brain DGA is a leading demand generation agency, serving some of the largest and best-known enterprise brands. The agency helps marketing organizations develop and grow successful demand generation programs. Its approach leverages a proprietary demand generation process model - The Left Brain Model™ - powered by marketing automation technology. The agency delivers a full set of services that span strategy, content, technology, analytics and optimization for demand generation programs.

Left Brain DGA is based in the heart of the Silicon Valley.

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