[April 30, 2012]

Krames StayWell Launches Engage 360

Krames StayWell, the leading health care communications and engagement company, in collaboration with Tea Leaves Health, has announced the release of Krames StayWell Engage 360^TM a breakthrough strategic growth platform for health care organizations. This next-generation platform integrates world class analytics and data management with industry leading communications expertise to deliver highly individualized messages at distinct, impactful moments in time through the most appropriate delivery mechanism - ultimately helping health care companies achieve more easily measurable business results.

"Our mission at Krames StayWell is to transform health care communications," explained Trent Sterling, President of Krames StayWell. "And we know that the foundation of that transformation is advanced analytics to provide an intelligent, data driven message to the right person, at the right time, in the preferred format across the entire health enterprise. With the introduction of Engage 360, we are taking another important step to better serve our hospital and health plan clients and, ultimately, improve the satisfaction and the quality of care they provide."

Leveraging a strategic growth engine created by Tea Leaves Health, Krames StayWell Engage 360 offers both providers and payors in health care not only a means to acquire new patients and members, but also an analytics platform that will support population health management, the education of patients and their families, readmission reduction/care transition, and chronic care/disease management programs.

Engage 360 includes modules that are specialized to help client organizations reach prospective consumers, existing patients and members, and physicians. With such a broad reach, the Engage 360 suite can replace a variety of standalone old school CRM, analytics, and planning solutions. In addition to being very intuitive and easy to use, the system and related operations are highly secure and HIPA compliant.

Engage 360 integrates robust household level consumer and behavior data with a health care provider or health plan's existing data sets, providing a deep understanding of their prospects, patients or members. The product suite allows users to see and work with their data visually through a highly intuitive graphical mapping interface, providing critical campaign strategy insight through marketplace dynamics. As such, Engage 360 enables users to measure and optimize the relationships between market share, patients or members and prospects, physicians and employers. Within the platform, users can easily build and deliver customized messages through preferred channels of communication that leverage Krames StayWell's design and health care communications expertise and assets. The result is a fully integrated end-to-end solution that leverages data from multiple sources to create more effective and easily measurable campaigns and communications on a single, easy-to-use platform.

"Our strategic growth engine handles more data inputs - be it claims data, EHR data, encounter data, physician referral data, biometric data, consumer demographic/psychographic data - than any other system on the market today and can process that information quickly to our Web2Anything^TM platform, allowing for delivery of targeted 1:1 messaging in print, web, voice, and mobile," said Jim Schleck, founding partner at Tea Leaves Health. "By harnessing the power Krames StayWell's broad library of communication assets, the tool will incorporate award-winning health care communications solutions that are proven to increase engagement, improve outcomes and enhance satisfaction while lowering costs."

Engage 360 advances both the science and art of health care communications by combining the analytics and insights regarding the appropriate message for a specific individual with the communication assets proven to heighten engagement and encourage appropriate health management action. To learn more about how Engage 360 can be leveraged for your communication programs, visit Strategic Growth Platform.

About Krames StayWell

Krames StayWell is the largest provider of patient education, consumer health information, and population health management communications in the country. Combining extensive technology and content assets with vast consumer insights and a strategic approach, Krames StayWell is uniquely qualified to engage consumers across the entire spectrum of their health care experience. Our best-in-class health communication solutions integrate print, interactive, and mobile formats at multiple touch points to attract and retain consumers, improve health outcomes, and lower costs. We deliver measurable results for hospitals, health care professionals, health plans, employers, retail pharmacies, government agencies, and association clients with world-class design, commitment to health literacy principles, and a focus on custom development. For more information, please visit www.kramesstaywell.com.

About Tea Leaves Health

Tea Leaves Health was formed in 2011 by a team of experts with over 35 years of combined experience in strategic growth for health care. The Tea Leaves' Strategic Growth Platform is the only health care application comprehensive enough to provide the business intelligence and tools needed to leverage proprietary data and marketplace analytics, targeted and personalized content, and message delivery through any communication channel to drive strategic growth from high-value consumers and physicians. For more information, please visit www.tealeaveshealth.com

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