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Cloud Call Center Community Featured Article

TMCNet: The Miami Herald Jordan Levin column: Brazil's Ivete Sangalo is ready to tackle the international arena [The Miami Herald]

[August 25, 2010]

The Miami Herald Jordan Levin column: Brazil's Ivete Sangalo is ready to tackle the international arena [The Miami Herald]

(Miami Herald (FL) Via Acquire Media NewsEdge) Aug. 25--In her native Brazil, pop singer Ivete Sangalo is a superstar with a decade's worth of bestselling albums and hit songs, an artist who can fill an 80,000-seat stadium with ecstatic fans. But when she steps onstage at AmericanAirlines Arena on Saturday night for her first full-scale concert in the United States, she will be almost unknown to North American, even Latin American, audiences. Sangalo faces an even bigger challenge on Sept. 4 when she plays Madison Square Garden, that historic pop venue in a jaded international city with a smaller Brazilian fan base than South Florida's.


"If I do what I know how to do, I think I can get the attention from the media and from U.S. audiences," the 38-year-old singer says from her home in Salvador, Bahia. "But I know that I have to be there to become well known. I'm very interested in [popularity], but I'm trying to show my true self in the U.S. If they get my idea and my energy, I'll be really glad. And I think they will." A powerful figure beloved for her down-to-earth manner and irreverent sense of humor (in the DVD of her 2006 concert at the packed Maracana stadium, she mugs with mock amazement as she squeezes her breasts and taps her black vinyl-clad bottom), Sangalo finds herself in a situation similar to that of Soda Stereo, the Argentine rock group whose reunion tour startled AA Arena management when it filled the venue for two nights in 2007.

But unlike Soda, Sangalo cannot count on drawing fans from across Latin America. However, she can count on her Brazilian audience. Two busloads of fans are coming from Orlando for Saturday's show, and at least 2,000 are traveling from Brazil for her Madison Square Garden concert, which will be filmed for a concert DVD.

"We know the travel agencies in Brazil are doing these packages," says Antonio Martins, publisher of Acontece.com and Acontece Magazine, which cover Brazilian culture and tourism in South Florida. "A lot of Brazilians want to be part of this." The Miami concert is also a risk for its producer, the Rhythm Foundation, which has built a strong Brazilian following with years of shows by top artists such as Caetano Veloso but at much smaller venues such as the Fillmore Miami Beach. Last week the organization had sold about two-thirds of the 7,000 seats they are making available in the 16,000-seat arena. Rhythm Foundation development director Gene de Souza says that after seeing Sangalo in spartan productions at a Miami hotel in 2003 and 2005, he vowed to bring her back in her full glory.

"It is high stakes, but I think if there is one artist in Brazil who can pull it off, it would be her," Souza says. "This is the big star Brazilians have been talking about for years. Now it's time for U.S. audiences to discover her." Born and raised in Juazeiro in Bahia, Sangalo started performing as a teenager at school shows and local festivals, and in 1993 became lead singer of the girl group Banda Eva. Her self-titled solo debut album was a hit in 1999, and she has been at the top of Brazil's pop-music scene ever since, selling more than seven million albums and 1.5 million DVDs.

"Since I was born I was a singer," Sangalo says. "I used to think I'd be a doctor. But all my life has been in music. I realized I was famous when I took a cab in Rio de Janeiro in 1998 or '99, and the driver asked me 'Are you Ivete Sangalo? I'm a big fan; I have all your albums.' " Her music, mostly written by other artists, is ebullient Brazilian dance pop, powered by urgent African-based Bahian rhythms with glossy, international-style production. Her concerts are spectacles with battalions of dancers and lights, but she also continues to perform in Salvador's annual carnival. She has impressed several international stars who've visited Brazil, including Beyoncë, whose 2009 Brazilian tour Sangalo produced. Several years ago she met U2's Bono at a dinner hosted by Gilberto Gil, and the rock star joined her at a Carnival performance the next day.

"I thought he was joking, but then he came and started to sing with me," Sangalo says. "It was a dream come true." A shrewd businesswoman and self-promoter, Sangalo is one of Brazil's wealthiest stars, with a production company and promotional deals with major corporations including Panasonic, Avon and TAM Airlines, which is sponsoring her U.S. tour. She has recorded numerous duets with many of Brazil's top singers, has cut a children's album and has a clothing line, a TV show and more than a million Twitter followers. Her New York concert features famous guests calculated to attract Latino and North American fans, including Colombian rock star Juanes and pop singer Nelly Furtado.

She is a power in her personal life as well. Her husband and the father of her son, Marcelo, born last October, is Daniel Cady, a nutritionist more than 10 years her junior. Sangalo says she now devotes days to her son and nights to music.

"I'm happier than ever before and more tired than ever before," she says. "My baby is so precious; he is my precious. He says ma-ma-ma, never pa-pa-pa. His father is very jealous." Still, with everything Sangalo has to manage, she keeps a playful attitude.

"Everything about my music has to be fun," she says. "I don't want to take myself too seriously." To see more of The Miami Herald or to subscribe to the newspaper, go to http://www.herald.com.

Copyright (c) 2010, The Miami Herald Distributed by McClatchy-Tribune Information Services.

For more information about the content services offered by McClatchy-Tribune Information Services (MCT), visit www.mctinfoservices.com, e-mail services@mctinfoservices.com, or call 866-280-5210 (outside the United States, call +1 312-222-4544)

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