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Cloud Call Center Community Featured Article

TMCNet: Entanet and Thinkbroadband.com argue unlimited broadband is unsustainable

[July 06, 2010]

Entanet and Thinkbroadband.com argue unlimited broadband is unsustainable

(M2 PressWIRE Via Acquire Media NewsEdge) Leading wholesale voice and data connectivity provider, Entanet, and independent broadband analysis and comparison site, Thinkbroadband.com, are calling for more users to be made aware of the unsustainable nature of so-called unlimited broadband services in the UK.


In a guest blog on Entanets opinion website, the co-founder of Thinkbroadband.com, Sebastien Lahtinen, explains why he believes that the idea of providing theoretically unlimited services is no longer viable in the UK broadband market, due to factors such as bandwidth costs, traffic management, capacity and congestion.

Lahtinen says: If we want our users to have 1Gbps connections, we have to accept that unlimited broadband cannot exist without some other way of controlling usage. Its easy to deliver an unlimited 1Mbps service as the user is restricted by the size of the pipe (bandwidth), but delivering a 1Gbps connection, one thousand times faster than 1Mbps (and not at 1000 times the cost) means restricting usage by one or more of the above levers.

Entanet agrees with Lahtinen and welcomes the proposed review of unlimited marketing by the ASA (Advertising Standard Authority). In the article, the company states: We dont believe that truly unlimited packages will be sustainable in the UK broadband market in the medium term and its time for consumers to be made fully aware of that fact. If theyre not, they risk being seduced by unlimited advertising only to be stung at a later date by FUPs and hidden traffic shaping policies.

To read the article in full visit http://opinion.enta.net/2010/07/05/unlimited-broadband-fact-or-fiction/.

About Entanet Entanet is a leading communications provider of business class voice and data connectivity services, delivered via a channel of Partners. Its voice and data connectivity services meet the needs of diverse customer groups. These services include wholesale broadband, IP telephony, traditional telecoms such as Wholesale Line Rental and Carrier Pre-Select and bespoke connectivity solutions including leased lines, VPNs, colocation hosting and transit.

In 2006 and 2007, it was awarded the accolade of Specialist Vendor of the Year - Products and Services in the national CRN Channel Awards. It was also awarded the awards of Best Internet Telephony and Best Consumer Email at the 2008 ISPA Awards and ranked in the 2008 Deloitte Fast 50 and Sunday Times TechTrack 100.

First established in 1996, Entanet is now one of the UK's leading communications providers. With a national network and continued ongoing investment, Entanet is fully committed to delivering the highest standards of voice and data service provision throughout the UK.

As part of Entagroup, Entanet provides long-term stability and security to its customers. Founded in 1990, Entagroup is a broad-based IT and communications group with annual sales in excess of $200million.= ((Comments on this story may be sent to info@m2.com)) (c) 2010 M2 COMMUNICATIONS

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