Connect With Us

800-350-8656

9700 Great Seneca Hwy
Rockville, MD 20850

info@3CLogic.com
sales@3CLogic.com
"enhanced reporting"
Not only did we get all the features of our old system with 3CLogic, we got enhanced reporting features that are pictorial, graphical and intuitive.
-Mohit Adalkha,
Assistant General Manager,
Spanco BPO
"endless opportunity"
Since deploying 3CLogic’s Contact Center solution, we are presented with an endless opportunity for business and sales growth.
-Dale McCrary,
VP of Technology,
Sopra Brands
"state of the art product"
3CLogic has come out with a state of the art product that is based on a combination of Cloud Services and Distributed Computing Architecture.
-Alvaro Ramirez,
Cediva

Cloud Call Center Community Featured Article

TMCNet: Digital Broadcasting Group Integrates Datran Media's Aperture Technology To Help Agencies And Brands Measure and Optimize Digital Video Campaigns

[February 08, 2010]

Digital Broadcasting Group Integrates Datran Media's Aperture Technology To Help Agencies And Brands Measure and Optimize Digital Video Campaigns

New York, NY, Feb 08, 2010 (PRWeb.com via COMTEX) -- Digital Broadcasting Group (DBG), a full-service video network specializing in the original production and distribution of video content across the Internet and other digital media, today announced it has integrated Datran Media's Aperture digital audience measurement technology across its platform. Through this partnership, agencies and brands that leverage DBG's digital video network gain access to Aperture's robust, data-driven audience measurement platform and reporting and analytics capabilities. These capabilities provide deep, verified, household-level demographic, lifestyle and buying information about the audience, as well as tools for content verification and creative analysis to better validate (audit), segment, optimize and report on the audiences and the environments in which the campaigns reach and engage them.


DBG video network advertisers will now able to measurably answer critical audience questions like "Who are my most valuable viewers?" and "Who is engaging with my video campaigns?"-along with key criteria such as audience value, time spent with media and other key performance indicators-letting advertisers intelligently target and engage audiences.

"The analytic power that integrating Aperture into our video network has added via constant data feeds makes possible even greater campaign success," said Damon Bethel, EVP of Strategy and Business Development for Digital Broadcasting Group. "Better, more actionable audience intelligence is frequently expressed as the number one need of advertisers. We reviewed many providers when seeking the right analytics offering to complement our video advertising capabilities. Aperture was the best solution to help our advertisers understand their audiences and the dialogue they are having with them in a way that was not possible in the past." About Digital Broadcasting Group Digital Broadcasting Group ("DBG") distributes video inventory through the DBG Video Network, and produces original online programming. A comScore rated top 10 video network comprised of 126 million monthly unique visitors, the DBG Video Network distributes advertisers' pre-roll inventory as well as other longer form video content across the 2,600 sites and properties that are within the network. DBG's Emmy Award winning in-house production team produces original programming that aligns with a brand's communication goals. DBG has recently worked with clients such as Walmart, Kimberly Clark, Unilever, TransUnion, Lionsgate, the U.S. Air Force, Moen, and Diet Coke to create and distribute branded entertainment content. The company was founded in 2007, and has offices in New York, Chicago, Dallas and Los Angeles. Chris Young, founder of Klipmart, formed DBG with Emmy Award winning writers and producers Joseph Gomes and Gregg Backer.

About Aperture Aperture is an award-winning and revolutionary audience measurement platform that brings an unparalleled level of precision and intelligence to online marketing. Aperture uniquely combines household level data with online consumer behavior to help advertisers accurately identify, reach and measure online target audiences. Aperture modules include Audience Discovery and Targeting, Audience Finder, Audience Reach and Audience ROI. The world's largest advertising agencies and global brands depend on Aperture to connect unique consumer audiences with the compelling content, products and services they desire.

About Datran Media Datran Media is a leading digital marketing technology company that helps its customers to manage all aspects of their multi-channel marketing campaigns - from branding and acquisition, to retention and monetization. Datran Media technology solutions include cutting edge technology for media distribution, and audience measurement and analytical tools. These solutions make it easy to drive maximum value and measure the results of digital marketing programs. More than 1,000 top consumer advertisers, publishers and agencies have partnered with Datran Media to increase brand favorability and strengthen the lifetime value of their customer relationships. For more information on Datran Media, visit www.datranmedia.com.

Copyright (C)2010 Datran Media. All Rights Reserved. Datran Media and Aperture are trademarks or registered trademarks of Datran Media.

### Read the full story at http://www.prweb.com/releases/2010/02/prweb3582284.htm.

PRWeb.com

[ Back To Homepage ]

Resources

Top 5 Disadvantges of Outsourcing
All businesses alike, no matter what goods and services they provide, strive for 100% customer satisfaction. Any decrease in customer satisfaction rates, whether it is through customer service or product interactions can be detrimental to your company's success.
Read More »
The Five Most Dangerous Mistakes Sales Organizations Make
Studies show that the odds of contacting a lead if called in 5 minutes versus 30 minutes drop 100 times. The odds of qualifying a lead if called in 5 minutes versus 30 minutes drop 21 times.
Read More »
Remote Agents in the Cloud!
As an upcoming business owner, you want to make sure you decrease your costs and boost your profits as much as possible. If you run an in-office call center business, you need to worry about managing agents as well as all of the necessary equipment to administer your leads.
Read More »

Cloud Based Solutions Brochure


areg
Contact Centers Made Simple by 3CLogic

3CLogic News

Online Certification Tests from 3CLogic Enhance Quality Assessments for Contact Center Agents and Managers
November 19, 2011
Launch of new 3CLogic University facilitates business growth with certified Call Center staff. Online tests assess agents’ and managers’ contact center knowledge.
Read More »
3CLogic to Double Efficiency of Contact Centers with the Addition of Blended and Multi-Channel Functionalities
October 26, 2011
3CLogic removes barriers for call centers to move to a cloud based service with multi-channel interactions including email, text, voice, and chat. Call blending in the cloud can increase new revenues for businesses by as much as 40%.
Read More »

White Papers

Hosted Contact Centers
In a contemporary era, communication with global citizens calls for global technologies. This means that the hosted contact centers need costly equipment and solutions that cater to modern day needs. They need to be constantly upgraded to give a satisfying experience to the customers.
Read More »

3CLogic Videos