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Renault Pursues its Relationship With Publicis Groupe
PARIS, December 16, 2009 /PRNewswire-FirstCall via COMTEX/ --
Renault and Publicis Groupe
have signed an agreement to maintain their collaboration for another three
years (2010, 2011 and 2012). The agreement principally covers strategy,
creative work, production and coordination for the entire Renault portfolio
of brands, products and services (Renault, Dacia, Samsung).
The partnership between Renault and Publicis Groupe will also feature an
enlarged footprint spanning 28 countries, including the leading markets where
Renault operates around the world.
About Renault
The Renault group designs, makes and sells cars and light commercial
vehicles worldwide. It sells vehicles under its three brands - Renault, Dacia
and Samsung - in 118 countries, and employs a worldwide workforce of 120,000.
France's number-one car brand, Renault builds on more than 110 years of
innovation to bring customers breakthrough top-quality products and services
that are ingenious, appealing, affordable and carbon-efficient.
About Publicis Groupe
Publicis Groupe [Euronext Paris: FR0000130577] is the world's fourth
largest communications group. In addition, it is ranked as the world's second
largest media agency, and is a global leader in digital and healthcare
communications. With activities spanning 104 countries on five continents,
the Groupe employs approximately 43,000 professionals. Publicis Groupe offers
local and international clients a complete range of advertising services
through three global advertising networks, Leo Burnett, Publicis, Saatchi &
Saatchi, and two multi-hub networks, Fallon and 49%-owned Bartle Bogle
Hegarty. Media consultancy and buying is offered through two worldwide
networks, Starcom MediaVest Group and ZenithOptimedia; and interactive and
digital marketing led by Digitas and Razorfish. Publicis Groupe recently
launched VivaKi to leverage the combined scale of the autonomous operations
of Digitas, Razorfish, Starcom MediaVest Group, Denuo and ZenithOptimedia to
develop new services, tools, and next generation digital platforms. Publicis
Groupe's Specialized Agencies and Marketing Services offer healthcare
communications, corporate and financial communications, sustainability
communications, shopper marketing, public relations, CRM and direct
marketing, event and sports marketing, and multicultural communications. Web
site: http://www.publicisgroupe.com
SOURCE Publicis Groupe Services
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