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| [December 09, 2009] |
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Critical Mass Redesigns Moen.com
CALGARY, Alberta & CHICAGO --(Business Wire)--
Critical Mass (www.criticalmass.com), a digital marketing agency and unit of Omnicom's Star Marketing Group (www.starmsgroup.com), today announced the launch of a redesigned website for Moen (www.moen.com).
As digital Agency of Record for Moen, Critical Mass launched the new Moen.com site with the goal of making Moen products the easiest for customers to dream about, plan for, select, buy and maintain. "Our goal with our new web site is to insure that every site visitor is able to easily find the information they are looking for as well as to provide tools to help them in this process. Critical Mass helped us to achieve this through their expertise in user experience design and web site development," said Ginny Long, Director Online and Direct Marketing, Moen.
"We conducted extensive research, from traditional methods to ethnographic studies, on how people shop for faucets and bath fixtures," said John McLaughlin, Senior Vice President, General Manager, Critical Mass. "Consumers have varying levels of interest in installation and style decisions when it comes to choosing fixtures for their design projects, but overwhelmingly they are doing research online. The new Moen.com provides design inspiration, practical installation and maintenance information and more product information," McLaughlin added.
Fueled by the insight that product research was a primary objective for visitors to the site, Moen.com delivers the most up-to-date information on Moen products, enhanced by beautiful photography, helpful tools such as a rich application Faucet Selector and Search functionality, video and content that serves various user needs.
Critical Mass has also been charged with extending the Moen brand and interactive services beyond Moen.com into other digital channels.
About Moen
Moen offers a diverse selection of thoughtfully designed, on-trend kitchen faucets, bathroom faucets, showerheads, and stainless steel sinks that are always on-trend for residential and commercial applications. As the #1 faucet brand in North America, customers have come to rely on Moen to deliver dependable products and service. Moen is part of Fortune Brands, Inc. (NYSE: FO, www.fortunebrands.com), a leading consumer brands company.
About Critical Mass
Critical Mass (www.criticalmass.com), an Omnicom digital marketing agency, helps the world's leading companies use digital media to create extraordinary experiences experiences that bring together creative thinking, smart ideas and emerging technologies to drive our clients' business. Consistently recognized by Forrester (News - Alert) Research as a leading interactive agency, Critical Mass operates globally from offices in Calgary, Toronto, Chicago, New York, London, Costa Rica, and Amsterdam. For additional information, visit our website: www.criticalmass.com, our blog: http://experiencematters.criticalmass.com, or follow us on twitter: @criticalmass.
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