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Cloud Call Center Community Featured Article

TMCNet: MyAssist, Live 24/7 Personal Assistance Service Now Available from App Store

[December 01, 2009]

MyAssist, Live 24/7 Personal Assistance Service Now Available from App Store

KANSAS CITY, Mo. & STEVENS POINT, Wis. --(Business Wire)-- Handmark (News - Alert)®, a world-leading creator and distributor of mobile applications and services, and The Noel Group, a pioneer in travel insurance, concierge and personal assistance services, today announced the availability of its MyAssist App on the App Store. The free app is a personal assistance service for iPhone (News - Alert) and iPod touch users, providing them unlimited, 24/7 access to a live team of US-based assistants for less than $10 a month.


MyAssist personal assistants are trained in a range of services and can help with virtually any request, including: * Expert Travel Information & Research.

* Event Information & Ticketing.

* Worldwide Expert Concierge Services.

* Worldwide Emergency & Medical Assistance.

* Access to One-touch Roadside Help.

* Translation & Interpretation Services.

The MyAssist App offers a faster, easier way for iPhone and iPod touch users to call or email their requests to MyAssist personal assistants. Within seconds of contacting MyAssist, customers are connected to a live assistant and email requests are answered within minutes.

"This iPhone app gives MyAssist subscribers access to instant answers with the personal touch of talking to a live assistant," said Evan Conway, EVP of Marketing for Handmark. "The MyAssist service combined with the iPhone app provides a fantastic experience and is an unbeatable value." Whether it's for families, busy business professionals, international and domestic travelers, or young professionals, MyAssist is an ideal solution for everyone. Live assistants can help with requests as simple as booking dinner reservations or reserving movie tickets, to finding an obscure gift or planning the perfect vacation.

"MyAssist has been a valuable help for me both professionally and personally," said Jeanette Florio, MyAssist customer. "Being a new mom and an assistant to a real estate agent leaves me very little time to handle the small yet important things. MyAssist has been very helpful in my research for pediatricians and other new baby items. Their courteous, quick and reliable information allowed me to make smart and easy choices. MyAssist has worked wonders for me." "Empowered by the iPhone, affordable one-touch live personal assistance and service is now available wherever you go for almost any request," said John Noel, Chairman, The Noel Group. "As people's lives have become more hectic and complicated, we've seen an increasing demand for assistance in navigating day-to-day issues, improving mobile experiences, and providing peace of mind in people's lives. The days of the ‘help button' being limited to the automobile are over. Now iPhone customers can have our team of expert personal assistants at their fingertips, wherever they go." The MyAssist App is available for free from the App Store on iPhone and iPod touch or at www.itunes.com/appstore/.

For more information about the service, visit www.myassist.com.

About Handmark Handmark is a world-leading creator and distributor of mobile applications and services. The company delivers an engaging, customized experience for your mobile phone with the industry's best applications covering news and information, games, lifestyle and travel, reference and productivity, personalization and more. As one of the leading distributors of mobile content and storefronts for 10 years, Handmark has established itself as the premier mobile content partner. For more information, visit www.handmark.com.

About The Noel Group The Noel Group is a pioneer in travel insurance, concierge and personal assistance services. MyAssist was started by Noel Group CEO John Noel and is powered by the world's finest concierge, emergency travel and medical assistance infrastructure. In MyAssist, The Noel Group applies its extensive global assistance resources to the unique needs of wireless carriers and their subscribing customers. For more information about MyAssist, visit www.myassist.com.

© 2009 Handmark, Inc.; Handmark® and the distinctive hand design are registered trademarks of Handmark, Inc. in the U.S. and other territories. All rights reserved. All other trademarks belong to their respective owners.

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