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Cloud Call Center Community Featured Article

TMCNet: Reportlinker Adds African Americans Online Report

[October 20, 2009]

Reportlinker Adds African Americans Online Report

NEW YORK --(Business Wire)-- Reportlinker.com announces that a new market research report is available in its catalogue.

African Americans Online http://www.reportlinker.com/p0128118/African-Americans-Online.html Countries covered: United States The "digital divide," a phrase describing the gulf between Internet "haves" and "have nots," is still evident, but shrinking steadily. Nearly one-half of the African-American population over 19 million people- uses the Internet at least once a month.


The African-Americans Online report analyzes the demographics and usage patterns of this large and still-growing population.

eMarketer (News - Alert) estimates that In four years, 56% of African-Americans will be online, roughly the same percentage as Hispanics.

Yet marketers are pulling money out of traditional black media and plowing it into Hispanic ad budgets.

The African-American market should not be taken for granted this audience is known for taking note of advertisers and the messages targeted to them, and responding accordingly.

African-Americans' spending power is strong, estimated at $913 billion in 2008. And with the recent election and inauguration of President Barack Obama, spirits are high in the black population.

Key questions the "African-Americans Online" report answers: How many African-Americans are online? What is the most popular entertainment medium among African-Americans? How do African-Americans use mobile phones? Which media do African-Americans trust? And many others… Executive Summary US Internet Users, by Race/Ethnicity, 20082013 (% of population of each group) Key Questions Key Numbers AfricanAmericans Online Demographic Dynamics The Population US Population, by Race/Ethnicity, 20082013 (% of total) US Population, by Race/Ethnicity, July 2000 & July 2007 US Black Population, by Age, 20082013 (millions and % of total) US Black Population, by Gender, 20082013 (millions and % of total) US Buying Power*, by Race/Ethnicity, 1990, 2000, 2008 & 2013 (billions) Change in US Buying Power*, by Race/Ethnicity, 20002013 Internet Users US Internet Users, by Race/Ethnicity, 20082013 (% of population of each group) US Internet Users, by Race/Ethnicity, 20082013 (millions) US Internet Users, by Race/Ethnicity, December 2008 (thousands and % of total) Demographic Profile of US Adults Who Use the Internet, AprilMay 2008 (% of respondents in each group) AfricanAmerican and Total US Internet Users, 20002008 (% of population) Broadband Access US Internet Households and Penetration, 20082013 (millions and % of total households) US Internet Households and Penetration, by Race/Ethnicity and Access Technology, October 2007 (thousands and % of total households) US Broadband and DialUp Internet Households and Penetration, 20082013 (millions and % of total households) Media Usage US TV Households, by Race/Ethnicity, 2008 & 2009 (thousands and % change) Weekly Time Spent Watching TV by US Households, by Race/Ethnicity, 2007 (hrs:mins) Time Spent with Media per Week by AfricanAmerican Internet Users, OctoberNovember 2007 (% of total time) Average Amount of Time US AfricanAmerican and HispanicAmerican Adults Spend Online per Day, 2007 & 2008 (minutes and % change) US DVR Households and Penetration, 20072012 (millions and % of TV households) Mobile US Adult Mobile Device* Users Who Use Mobile Content and Applications Daily, by Race/Ethnicity, OctoberDecember 2007 (% of respondents in each group) Mobile Activities of US Mobile Phone Users, by Generation, SeptemberOctober 2008 (% of respondents) Demographic Profile of US Mobile Phone Users Who Recall Viewing Mobile Advertising, Q4 2008 (% of respondents in each group) US Internet Users, by Race/Ethnicity, 20082013 (% of population of each group) Online Activities Ownership and Use of Select Consumer Electronics Among AfricanAmericans, by Age, OctoberNovember 2007 (% of respondents) Web 2.0 Activities of AfricanAmerican and Total US Internet Users, May 2008 (% of respondents) Online Activities of AfricanAmerican Internet Users, OctoberNovember 2007 (millions) Top 10 Websites Among US AfricanAmerican Internet Users, Ranked by Unique Audience (News - Alert) Composition, September 2008 (thousands and % composition) AfricanAmerican and Total US Internet Users Who Use EMail and IM, November 2008 (% of respondents) AfricanAmerican Internet Users Who Searched for News About Politics or the 2008 Election Online, November 2008 (% of respondents) Online Financial Activities of AfricanAmerican and Total US Internet Users, December 2008 (% of respondents) Demographic Profile of US Adults Who Seek Health Information Online, 2001 & 2007 (% of respondents) Select Types of Websites Visited by US Internet Users, August 2008 (% of respondents) Frequency with Which US Adult Internet Users Search Online for Health Information, July 2008 (% of respondents) US Online Buyers, by Race/Ethnicity, 2007 (% of population in each group) Annual Online Purchases Made by US Online Buyers, by Race/Ethnicity, 2007 (% of population in each group) Conclusion Endnotes 101300 | 101303 US Internet Users, by Race/Ethnicity, 20082013 (millions) US Internet Users, by Race/Ethnicity, 20082013 (% of population of each group) 101307 US Broadband and DialUp Internet Households and Penetration, 20082013 (millions and % of total households) 101353 US Internet Households and Penetration, 20082013 (millions and % of total households) 101973 Key eMarketer NumbersAfricanAmericans Online Related Information and Links Related Links Contact Report Contributors To order this report: African Americans Online http://www.reportlinker.com/p0128118/African-Americans-Online.html More market research reports here!

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