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Cloud Call Center Community Featured Article

TMCNet: YourKey for Smartphones and LifeLock Identity Theft Protection to be Co-Marketed through New Partnership Agreement

[August 07, 2009]

YourKey for Smartphones and LifeLock Identity Theft Protection to be Co-Marketed through New Partnership Agreement

STAMFORD, Conn. --(Business Wire)-- Next Access Technologies, LLC, which developed and offers the patented YourKey™ personalized data security system for smartphones, today announced that it has signed a co-marketing and partnering agreement with LifeLock, Inc., the industry leader in identity theft protection.


The partnering agreement calls for YourKey, a secure and fun-to-use auto-locking interface and application that encourages users to protect personal and business information stored on their smartphones, to promote and advertise LifeLock® services via clickable banner and icon ads within the YourKey app.

As part of the agreement, LifeLock will be the first advertiser within the YourKey application and on www.YourKeyLock.com. The new Web site features a video of how the YourKey user interface and application works and provides information about the value of protecting data on personal technology devices, including mobile phones, PDAs, netbooks and PCs, as a key step toward protecting one's identity. A free trial of LifeLock® services will be promoted on www.YourKeyLock.com through banner ad links as well as within the YourKey app.

"YourKey and LifeLock are experts in how to secure personal and business information," said Jack Loop, COO of Next Access Technologies. "With smartphones starting to be used to access online banking, social network sites such as Facebook and MySpace (News - Alert), photos, e-mail, enterprise systems and more, if your unlocked phone is lost or stolen, your identity and your money might be next.

"It's hard to overstate the importance of protecting data on smartphones" he said. "We believe YourKey will be very well received from the get-go, and that our new partnership with LifeLock is a major step in the launch and marketing of YourKey to tens of millions of consumers who are coming to the realization that locking their smartphones is just as important as locking their cars, homes and computers.

LifeLock CEO Todd Davis said that his company and Next Access/YourKey "share a synergistic belief. We look forward to a successful partnership with Next Access and YourKey while working to help educate and help protect data and identifies for all users." ‘A Dynamic Improvement to Built-in Locking Systems' "Smartphones, such as the BlackBerry (News - Alert)®, have built-in 4 to 8 character PIN auto-locking apps, which most corporate IT managers have set to auto-lock every 10 to 20 minutes meaning that a typical corporate unlocks their BlackBerry 20 times per work day or 5,200 times per year," said Mr. Loop. "In fact, LifeLock corporate users have their smartphones set to automatically lock every 2 minutes! Our belief is that if a user is going to unlock their phone 20, 30 or more times a day, YourKey will become a favored application because it is more secure as well as more entertaining and rewarding." YourKey was designed as a dynamic improvement to built-in auto lock applications, increasing security and providing a more personal and fun utility while delivering brand impressions with each unlock. With YourKey, users create PINs from letters, numbers, logos and icons from popular products and brands, and personalize them with pictures or additional icons of sports teams, movie stars, athletes, colleges, TV shows or movies.

The first YourKey release will be for T-Mobile G1 Android (News - Alert)-powered phones, with versions for Microsoft® Windows® Mobile 6.5, Blackberry®, Palm®, iPhone® and other phones now in beta testing.

In addition to introducing the YourKey app for smartphones, Mr. Loop said Next Access is currently in discussions with carriers, mobile handset and computer manufacturers about porting YourKey's security application and advertising interface for use on netbooks, PCs, ATMs and other devices.

About Next Access Technologies, LLC Next Access Technologies, LLC (www.NextAccessTechnologies.com) was founded by cell industry pioneer and entrepreneur Charles L. Bakes to develop, acquire and bring to market products for smartphones, netbooks, PCs, ATMs and other devices. Its first release of YourKey will be for Google (News - Alert) Android-powered smartphones and will allow users to create customized PINs using numbers, letters and images, incorporating advertising images and ads to give users a fun and easy auto-locking and unlocking experience, further securing important data on their phones while providing advertisers with mobile branding impressions.

About LifeLock LifeLock, Inc. (www.lifelock.com) is an industry leader in proactive identity theft protection. Since 2005, LifeLock has been providing consumers with the tools and confidence they need to help protect them when they have a good faith suspicion that they have been or are about to become a victim of identity theft. The company has a strong focus on educating consumers and working with law enforcement and elected officials to better understand the increasing threats of identity theft. A multiple award-winning organization, LifeLock has been recognized by the American Business Awards as "Best Overall Company" and offering consumers the best new service (TrueAddress™) and was recently named to the Top Global (News - Alert) Company 250 list by AlwaysOn.

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