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Cloud Call Center Community Featured Article

TMCNet: Avis Will Have Florida Travelers Beaming With AT&T CruiseCast(SM) In-Car TV

[July 06, 2009]

Avis Will Have Florida Travelers Beaming With AT&T CruiseCast(SM) In-Car TV

(Market Wire Via Acquire Media NewsEdge) DALLAS, TX and PARSIPPANY, NJ -- (MARKET WIRE) -- 07/06/09 -- Avis Rent A Car and RaySat Broadcasting (RBC) today announced that Avis renters at select locations can now enjoy the ride with AT&T CruiseCast service, a new satellite TV technology that delivers 22 video satellite channels as well as 20 audio channels to a mobile unit in automobiles. Beginning today, Avis renters at airport locations in Ft. Lauderdale, Miami, Orlando, Tampa and West Palm Beach can rent AT&T CruiseCast for $8.95 per day or $62.65 per week.


"AT&T CruiseCast arrives just in time for family summer travel," said Michael Caron, vice president of product and program development at Avis Budget Group, parent company of Avis. "The service provides hours of entertainment for adults and kids which is sure to enhance any summer vacation." The AT&T CruiseCast service offers a variety of channels, including Cartoon Network Mobile, Disney Channel, DisneyXD, Discovery Kids, USA Network, Discovery, Animal Planet, SCI FI, Lifetime Television, Adult Swim Mobile, ESPN Mobile, NFL Network, CBS College Sports Network, FOX News, CNN Mobile, MSNBC and AccuWeather.

The portable unit provides TV screens that attach to the back of the vehicle's headrests, and come with headphones, for easy viewing and listening by passengers. A 12-volt jack plugs into the car's power outlets and the unit's receiver is housed inside a small bag attached to the seatback.

Outside the vehicle, a compact antenna is mounted to the roof. The antenna, installed by an Avis representative prior to rental pickup, receives the satellite TV signals, provides them to the receiver and displays the program on the TV screen. The AT&T CruiseCast service utilizes video buffering technology to automatically store two minutes of content so viewing is not interrupted by satellite obstructions such as overpasses or tall buildings.

"What better way to entertain travelers than with live TV in a rental vehicle," said Winston Guillory, Jr., president of RBC. "AT&T CruiseCast service offers something for everyone and we know that Avis customers will really enjoy it." Advance rental reservations are required for AT&T CruiseCast service. For more information, visit www.avis.com/cruisecast. To reserve the service, contact Avis Reservations at 800-331-1212.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. as well as third party licensees under the AT&T brand and not by AT&T Inc.

About RaySat Broadcasting Corporation RaySat Broadcasting Corporation (RBC) is a privately held U.S. company that was created to introduce In-Car Entertainment to the U.S. market under the licensed name "AT&T CruiseCast." Headquartered in Dallas, Tex., RBC capitalizes on pioneering technology that has enabled the creation of a small compact antenna for use on cars, trucks and SUVs that also provides continual coverage on-the-go thanks to an advancement that helps overcome line-of-sight obstacles such as overpasses, buildings, trees or tunnels.

The AT&T CruiseCast service is available in the 48 contiguous states and will offer 42 channels of entertainment programming. RBC will distribute the AT&T CruiseCast service via a network of automotive dealers, consumer electronics retailers, and other businesses that specialize in automotive accessories. For dealer/retail locations and additional information on RBC and AT&T CruiseCast, please visit www.cruisecast.com.

About AT&T AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates -- AT&T operating companies -- are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet access and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse(SM) and AT&T ¦ DIRECTV(SM) brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T's Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales.

In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine's list of the World's Most Admired Companies.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.

© 2009 AT&T Intellectual Property. All rights reserved. 3G service not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

About Avis Avis Rent A Car System, LLC and its subsidiaries operate one of the world's leading car rental brands, providing business and leisure customers with a wide range of services at approximately 2,200 locations in the United States, Canada, Australia, New Zealand and the Latin American / Caribbean region. The company is a wholly owned subsidiary of Avis Budget Group, Inc.

(NYSE: CAR). For more information, visit www.avis.com.

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