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Speech by President Barack Obama Set to Make Mobile History; First Presidential Speech to Send Live Mobile Highlights via Text Messaging to International Audience
(Market Wire Via Acquire Media NewsEdge) REDWOOD CITY, CA -- (MARKET WIRE) -- 06/03/09 --
Mobile history will be made once again by
President Barack Obama, his White House Administration and the US
Department of State in anticipation of the historic
speech, to be given by President Obama from Cairo, Egypt on June 4,
2009. The US Department of State has selected Clickatell, global mobile messaging
provider, to build and power the online enrollment process and support the
global delivery of 'live' mobile speech highlights via SMS during President
Obama's speech to millions of international citizens.
The innovative text messaging service will serve as a 'mobile town hall
without borders,' giving enrolled participants the ability to send SMS
response comments via their mobile phone back to the US Department of State
regarding President Obama's speech. The US Department of State will post
selected comments from global citizens online at
www.america.gov/sms-comments.html following the speech.
International/Non-US Citizens interested in receiving President Obama's
Cairo speech highlights via SMS are invited to enroll today online at
www.america.gov/sms.html.
The US Department of State -- with the help of Clickatell -- set out to
increase communications directly in the regions around the world where
President Obama's call for a new relationship between the United States and
the Muslim world will be addressed. In order to ensure broad and easy
access to this historic communications event, a global mobile text
messaging campaign is being offered outside the US -- in multiple countries
and languages -- to ensure that people throughout the Middle East and other
international regions can easily access President Obama's important
messages. With over 4 billion mobile phones in use today around the world,
SMS is an effective and ubiquitous method to reach the masses.
Four Steps to Make the Most of this Historic Mobile Event:
1- International/Non-US Citizens can enroll today online at
www.america.gov/sms.html
2- Complete the online enrollment form to receive SMS speech highlights on
mobile phone
3- Receive President Obama's speech highlights during momentous event on
June 4
4- Comment during Obama's Speech via standard 2-way SMS reply
"SMS allows for mobile social media and information sharing to billions,
and the Obama administration continually amazes me as they find ways to
communicate to ordinary people with extraordinary messages," commented
Pieter de Villiers, Clickatell CEO. "Just about everyone in the world
carries a mobile phone, and the use of SMS to communicate important
information -- live as the world listens -- is truly astounding. People can
now be involved as the conversation happens. We are honored to be a part of
this momentous occasion in sending millions of messages to interested
citizens."
About Clickatell
Clickatell enables businesses,
governments and communities to leverage the ubiquity of mobile messaging to
inform, alert, notify, transact, interact and share information. Delivering
mobile messaging
solutions since 2000, Clickatell is a global leader in mobile
communications specializing in SaaS messaging services and Bulk SMS
gateway connectivity to small, medium and large enterprises in a
variety of vertical markets. Clickatell's mobile messaging capabilities and
worldwide coverage
gives organizations the power to deliver any message to any device anywhere
in the world. Reaching 775 networks in more than 200 countries, Clickatell
serves 8,300 customers including BBC, Continental Airlines, CNN, First
National Bank, Metropolitan Life, Oracle, Shell, and other industry
leaders. Clickatell products and services
increase customer acquisition, improve loyalty and build trusted brands
through direct, personal, easy, and immediate communications. A
Sequoia-backed company, Clickatell is headquartered in Redwood City, CA
with operations in Cape Town, South Africa and can be reached at
www.clickatell.com.
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Media Contacts:
Clickatell
Kelly Brieger
650-704-1748
Email Contact
US Department of State
John Matel
202-453-8399
Email Contact
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