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Cloud Call Center Community Featured Article

TMCNet: R2C Group Builds Presence in San Francisco Delivering Direct Response Television Services to Technology Companies

[May 26, 2009]

R2C Group Builds Presence in San Francisco Delivering Direct Response Television Services to Technology Companies

SAN FRANCISCO, CA, May 26, 2009 (MARKETWIRE via COMTEX) -- R2C Group, the nation's largest independent direct response agency, is now delivering DRTV expertise to technology companies in the San Francisco Bay Area. Last year, R2C Group acquired Chautauqua Communications in San Francisco to build its digital media capabilities. Over the past 12 months, this new San Francisco office for R2C Group has developed into a Bay Area hub for accessing all of R2C Group's services, including Direct Response Television (DRTV).


"The San Francisco Bay Area has lacked sophisticated direct response television services because Bay Area agencies have tended to focus on traditional brand advertising for TV media," commented Chris Peterson, President and Managing Partner for R2C Group. "R2C Group is one of the largest buyers of DRTV time in the country and has a very sophisticated operation and technology that includes a proprietary TV response database with more than $1 Billion in comprehensive results.

This data includes multi-layered information on how DRTV affects other channels, such as search, site traffic, and retail. Now technology companies in the Bay Area can turn to a local resource -- R2C Group's San Francisco office -- to tap into one of the biggest players in the DRTV world to understand what it takes to succeed in this medium." "There are many technology companies with products that can work very well on DRTV -- they simply need the expertise, planning and resources required to make the medium work, and when it works, it's one of the most scalable media channels a company can have," explained Peterson.

"Many new and innovative products were actually launched first on DRTV, including the first cell phone, the first DVR, early Internet access, and satellite TV, to name a few." "There are also companies that use our media planning and buying services to simply reduce their media costs by leveraging DRTV inventory, which is typically costs 50%-75% less than inventory purchased for general advertising," added Peterson.

While traditional ad spending decreased nationally in 2008, direct response advertising continues to rise(1). Amidst an economic downturn, many marketers are finding it challenging to measure the "success" of their ad spending. Direct response advertising is emerging as an effective and accountable solution to traditional advertising, offering a results-driven approach that provides clients with tangible results that can actually be measured and used to optimize ROI. As direct response advertising grows, R2C Group is leading the charge, offering integrated direct response solutions to a wide variety of clients, spanning big, blue chip brands, to more traditional direct products and services, plus companies launching new, innovate products and services.

About R2C Group R2C Group, Inc., the nation's largest independent direct response agency with more than $400M in annual billings, is a full-service, response-driven advertising agency headquartered in Portland, Oregon, with offices in San Francisco, Philadelphia, Providence, Los Angeles, and Chicago. Leveraging "the Art and Science of Accountable Advertising," R2C Group combines the talent and resources of creative agency Respond2 and media buying agencies Cmedia and Marketing & Media Services (MMSI). Clients include Adobe, Cisco, Chase, Bare Escentuals, Estee Lauder, Philips, Humana, Nautilus Bowflex, Riverbed, Euro-Pro, and others. More information is available at www.r2cgroup.com.

(1) Source: Nielsen Monitor-Plus CONTACT: Ryan M. Wines PR & Marketing Manager R2C Group Phone: 971-544-3578 Email: Email Contact SOURCE: R2C Group http://www2.marketwire.com/mw/emailprcntct?id=099A55F149969CAF

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