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Cloud Call Center Community Featured Article

TMCNet: Realty Executives International Launches First Online Real Estate Lead Generation to Drive Home Buyers to Local Brokerages

[April 27, 2009]

Realty Executives International Launches First Online Real Estate Lead Generation to Drive Home Buyers to Local Brokerages

PHOENIX --(Business Wire)-- Realty Executives International (http://www.RealtyExecutives.com) today announced an innovative online Real Estate lead generation program, pay-per-click advertising strategy and bold new technology initiative.


Unlike other international real estate franchisors whose advertising campaigns solely drive consumers to their own corporate sites, Realty Executives is taking a 180-degree turn from that approach as it launches a comprehensive local lead generation strategy to drive buyers directly to local brokers' websites.

To support this initiative, Realty Executives is providing its franchisees with co-marketing funds to help them promote their own company and generate leads online. In addition, Realty Executives is also offering its franchisees advanced lead generation and lead management technology to help cultivate consumer relationships and convert those leads into closed sales.

As part of this initiative, the company announced that it has entered into a strategic relationship with Market Leader (http://www.MarketLeader.com)—an innovator in online marketing technology and services for real estate professionals—to offer the company's RealtyGenerator technology platform to Realty Executives' network of offices. RealtyGenerator is a proven lead generation and lead management system that helps real estate brokers grow and manage their business. RealtyGenerator's powerful lead generation and client management system has been continually enhanced over the past five years and now powers more than 200 leading brokerage companies throughout the nation.

"Our number one goal is to help our brokers and sales associates generate more business, and there's no better place to do that than online where the overwhelming majority of buyers are now looking first for properties and sales associates," Realty Executives International President Rich Rector said. "The Internet is transforming our business, and with this new program, we are helping Realty Executives brokerage companies grow their market share and build a new profit center for their business and their sales associates." With Realty Generator, we're no longer experiencing the "slow market" that everyone else is talking about," said James Watson, a Realty Executives broker in Missouri. "Instead, we've increased market share and increased sales by 200%. Our sales associates love it - and some say it delivers more leads than they can handle." Rector said some Realty Executives offices are already using RealtyGenerator as part of a recent pilot phase to the program, and these companies are benefiting from the leads the program has generated and the tools that have been provided to help convert those leads into clients.

RealtyGenerator's powerful lead generation and client management system has been continually enhanced over the past five years and currently powers more than 200 innovative brokerage companies throughout the nation.

About Realty Executives International Realty Executives International, Inc. is one of the fastest-growing real estate franchises in the United States, with nearly 15,000 sales associates and more than 700 franchises. The Phoenix-based, privately held company has offices in the United States, Canada, South Africa, Mexico, Costa Rica, France, Greece, Panama, Nicaragua, Belize, Israel, Australia, Poland and Spain. Publications like Entrepreneur, Success and Inc. magazines have recently ranked Realty Executives International as a leader in the real estate industry based on franchise growth, management stability and financial soundness. For additional company information visit www.RealtyExecutives.com.

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