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Cloud Call Center Community Featured Article

TMCNet: Acxiom Partners with Privo to Launch the Protect My Child Registry

[April 23, 2009]

Acxiom Partners with Privo to Launch the Protect My Child Registry

Apr 23, 2004 (Close-Up Media via COMTEX) -- Acxiom and Privacy Vaults Online, Inc. (Privacy Vaults Online, Inc.) have jointly announced the launch of the Protect My Child Registry.

The companies said the program combines data and technology assets from both companies to allow parents to control the online collection and use of children's personal information. Acxiom is a provider of interactive marketing services and identity management. Privo is a provider of online youth registration and parental permission management solutions that enables business compliance with the Children's Online Privacy Protection Act (COPPA).


"As a champion of consumer privacy, Acxiom is building new capabilities to work directly with consumers and protect identities and personally identifiable information," said Tim Christin, Acxiom senior VP. "By partnering with Privo, we can offer a secure, scalable and cost-sensitive solution that will enable parents to control personally identifiable information associated with a minor child." "With the average age of frequent Internet users continuing to fall, we have a social responsibility to help drive improved online protection," said Denise Tayloe, president and CEO of Privo. "Our partnership with Acxiom allows us to provide parents and children a safe, reliable solution for protecting personal information of underage Internet users." The registry creates a "do not contact" profile for each registered child and acts as the intermediary between families and commercial websites that limit access to their site and content by users' age. Families can associate children's age with personal identifiers, including physical addresses, email addresses and cell phone numbers. Member websites will then be able to limit children's access to their online properties, mobile content or Internet-based marketing.

The registry will be available in the 50 U.S. states, U.S. territories and Canada. It requires opt-in by all users and will include educational content for both parents and children, the groups noted in a release.

((Comments on this story may be sent to newsdesk@closeupmedia.com))

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