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Cloud Call Center Community Featured Article

TMCNet: Guangzhou Digital Media Group Deploys Envivio Convergence for Interactive TV Service

[March 27, 2009]

Guangzhou Digital Media Group Deploys Envivio Convergence for Interactive TV Service

Mar 26, 2009 (Close-Up Media via COMTEX) -- Envivio Inc., a provider of compression solutions for Three Screens video convergence, announced that its 4Caster C4 has been selected by Guangzhou Digital Media Group to provide the HD and standard definition video encoding for China's first Interactive TV service based on the Microsoft Mediaroom platform.


Guangzhou Digital Media Group said its Zhujiang Digital connected TV service operates alongside the company's existing analog and MPEG-2 digital services and is delivered via IP across the same network. The MPEG-4 AVC compression provided by Envivio allows at least twice as many SD and HD channels to be delivered to consumers when compared to MPEG-2.

Julien Signes, President and CEO of Envivio said, "Guangzhou has built a remarkably compelling system which combines Envivio advanced encoding with Microsoft Mediaroom interactivity and time-shifting to unlock the full potential of IP-based television for its customers, without having to make major changes to its existing transport infrastructure. They have set an example not only in China, but for cable TV operators all around the world." The 4Caster C4 encoder has been qualified by the Microsoft Mediaroom Interoperability and Qualification Lab (IQ Lab). The 4Caster C4 supports digital, analog and MPEG-2 Transport Stream over IP inputs and a range of video and audio encoding options, including the Chinese AVS video compression standard.

Guangzhou Digital Media Group is a cable TV network operator in Guangzhou City with around 2.5 million subscribers.

((Comments on this story may be sent to newsdesk@closeupmedia.com))

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