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Cloud Call Center Community Featured Article

TMCNet: HGTV co-founder an advocate of audacity: She says leadership requires bold moves in the business world.

[March 26, 2009]

HGTV co-founder an advocate of audacity: She says leadership requires bold moves in the business world.

(Tulsa World (OK) Via Acquire Media NewsEdge) Mar. 26--Leadership takes audacity, the ability to think outside the box and sometimes disrupt organizations, according to the co-founder of Home & Garden Television.

The creation of HGTV, a network devoted to home-building, remodeling, gardening and decorating, started as an audacious idea several years ago. Today it is available in more than 95 million U.S. homes and distributed in 170 countries and territories.


On Wednesday, Susan Packard, HGTV co-founder and president of brand outreach for Scripps Network, shared her five principles of leadership. Her presentation during a luncheon at the Crowne Plaza hotel was the third and final talk in Oklahoma State University's 2008-2009 Tulsa Business Forums series.

An audacious leader is a consummate risk-taker, someone whose ideas may seem crazy to others, Packard said.

Zappos.com, an online shoe seller, is one example of an audacious company. It puts all call center representatives through rigorous, multiweek training. At the conclusion, each employee is offered $2,000 to quit. The CEO believes that if the employee isn't committed and passionate enough and chooses to take the money instead of the job, then the company is better off, Packard said.

Likewise, HGTV, which didn't even exist about 12 years ago, was an audacious idea. Its success depended on taking advertising dollars from broadcast television and other media and moving them to cable TV, Packard said.

"We need audacious thinking, but it still needs to be vetted through sound business plans," she said.

Last year, $216 billion was spent on home improvement nationwide. The creators of HGTV, who had been involved with home remodeling projects, knew the network would benefit people by helping them feel smarter about their home decisions.

Another principle of leadership is what Packard calls "push" -- getting out of your comfort zone and putting yourself into new and often-uncomfortable situations that grow and broaden your skills.

Those who are broad in their thinking, skills and perspective will be able to integrate a diverse work force, which today includes four different generations, Packard noted.

Effective leaders also have humor. With pressure-cooker jobs being the norm, humor is important for relieving stress and helping employees relate to each other, she said.

The other two principles of leadership are conceptual thinking and guiding principles. Guiding principles also refer to an organization's culture.

"What does your organization stand for, and can you articulate it with a few simple words?" she said.

Packard concluded by noting that actions can reflect great leadership. A company's leaders are always modeling for employees, who are watching to see how they handle situations.

"It could be that the greatest leadership is being able to transform our guiding principles into teachable moments," Packard said.

The Tulsa Business Forums series is coordinated by the Center for Executive and Professional Development in the William S. Spears School of Business at OSU.

Laurie Winslow 581-8466 laurie.winslow@tulsaworld.com To see more of the Tulsa World, or to subscribe to the newspaper, go to http://www.tulsaworld.com.

Copyright (c) 2009, Tulsa World, Okla.

Distributed by McClatchy-Tribune Information Services.

For reprints, email tmsreprints@permissionsgroup.com, call 800-374-7985 or 847-635-6550, send a fax to 847-635-6968, or write to The Permissions Group Inc., 1247 Milwaukee Ave., Suite 303, Glenview, IL 60025, USA.

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