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Cloud Call Center Community Featured Article

TMCNet: Zodiac and ADB Integrate Tru2way(TM) Technology to Support Ubiquitous Advanced Interactive TV

[March 23, 2009]

Zodiac and ADB Integrate Tru2way(TM) Technology to Support Ubiquitous Advanced Interactive TV

(Marketwire Via Acquire Media NewsEdge) VALLEY STREAM, NY and GENEVA, SWITZERLAND, March 23 / MARKET WIRE/ -- Zodiac Interactive, an award-winning developer of software for interactive television, and Advanced Digital Broadcast (ADB), an award-winning manufacturer of customer premise equipment, have announced today the integration of PowerUp?TV with ADB's products. The combined solution lets operators more rapidly deploy tru2way(TM) and EBIF(TM) applications, offering advanced Interactive Television 2.0(TM) services, such as advanced guides, targeted advertising, and TV widgets.


PowerUp is Zodiac's tru2way framework, a common platform of open APIs and libraries that allow for a broad range of applications to be developed and work together across multiple devices.

With ADB's tru2way set-top boxes and software now integrating PowerUp, operators can enrich their subscribers' experience with a variety of new, interactive services, including local restaurant searching, click-to-call, games, photo-sharing, weather, traffic, sports scores, local news, and more.

Developers will also benefit from ADB and Zodiac's integrated solution: they will be able to build their tru2way applications to the PowerUp framework specifications, without worrying about interoperability between any tru2way component already deployed by an operator.

"We are pleased with the performance and ease of interoperability with Zodiac's PowerUp framework. ADB believes that the key to the broad adoption of tru2way is integration, and we're confident in saying that our Osmosys tru2way software works very well with Zodiac's PowerUp on our full line of advanced tru2way set-top boxes," said Francois Pogodalla, CEO of Advanced Digital Broadcast.

"Zodiac's tru2way technology has proven its performance with ADB's tru2way set-tops and software. After almost a year of continual testing we could not be more pleased with the results," said Michael Rivkin, Zodiac's CEO.

"Although tru2way creates a national footprint for applications to run across multiple operators, the technology does in fact depend on various interfaces working together. That's where Zodiac's PowerUp plays a key role in integrating multiple steps, offering a streamlined application development process." At the Cable Show next month, both Advanced Digital Broadcast and Zodiac will demonstrate Zodiac's PowerUp for tru2way technology integrated with Osmosys software on the ADB-6880 CDMX Tru2way(TM) Personal Video Recorder.

In booth #525, ADB will be showcasing a complete line of tru2way set-top and set-back boxes. Demonstrations with Zodiac's PowerUp will include multi-room tru2way capabilities, such as interactive games and advanced guides.

About Osmosys Osmosys S.A. is the leading innovator in the development of open standards interactive TV solutions, with a comprehensive range of middleware, applications and system solutions that support digital terrestrial, cable, satellite and IPTV networks. With over 6 million principle products deployed in over 20 countries, Osmosys is the leader in the development and deployment of MHP for the broadcast and IPTV markets, as well Tru2way (the Open Cable TV standard in the US) and the BD Java engine for the Blu-ray HD disc format supported by all major consumer electronic companies. Based in Geneva, Switzerland, Osmosys is a member of the ADB Group of companies; ADB Group (www.adbholdings.com) is publicly listed on the Swiss Stock Exchange (SIX: ADBN). For more information, please visit www.osmosys.tv.

About ADB Advanced Digital Broadcast (www.adbglobal.com) is a leader in the design, development and supply of high-quality products to the worldwide digital television market. The Company has deployed over 12 million set-top boxes, across high-volume markets, incorporating the industry's pioneering middleware, conditional access and hardware technologies.

ADB has established itself as a trusted partner to television operators, supporting them to launch new services using state-of-the-art technology.

Through its unique end-to-end understanding of set-top box software, ADB is able to design and supply highly efficient and optimized hardware platforms ahead of the competition.

Approximately 70% of ADB's workforce is dedicated to engineering, developing products across all the digital television technology platforms including cable, Internet Protocol (IP), satellite and terrestrial. The company is headquartered in Geneva, Switzerland with its main Research and Development facility in Zielona Gora, Poland and Operations division in Taipei, Taiwan. ADB has local representation in Australia, Italy, Singapore, Spain, the Ukraine, the United States and the United Kingdom.

ADB is a member of ADB Group; ADB Group (www.adbholdings.com) is publicly listed on the Swiss Stock Exchange (SIX: ADBN).

ADB. Defining Digital.

About Zodiac Interactive Zodiac Interactive is an Emmy winning developer of software for interactive television. Zodiac's PowerUp(TM) Framework is cross-platform software that unifies and enables advanced TV applications across multiple set-tops. The core of PowerUp, with its open APIs and libraries, makes it easy for operators to develop and deploy advanced TV services, such as user interfaces, EBIF, EPGs, tru2way, VOD, Web-Services, and other features demanded by operators today. For more information, visit www.zodiac.tv.

Interactive Television 2.0 and PowerUp are trademarks of Zodiac Interactive. CableNET, EBIF and tru2way are trademarks of Cable Television Laboratories, Inc. Other company, product and service names mentioned herein may be trademarks or service marks of their respective owners.

Contacts: Zodiac Interactive: Terry May HighTech PR, Inc.

321.632.1690Email Contact Advanced Digital Broadcast: Michael MalcyEmail Contact 303-474-8660 Copyright ? 2009 Marketwire

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