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Cloud Call Center Community Featured Article

TMCNet: Address Management for Salesforce CRM Offered from Postcode

[December 08, 2008]

Address Management for Salesforce CRM Offered from Postcode

TMCnet Contributing Editor
 
Salesforce users now reportedly have the opportunity to add address management tools to their CRM systems from Postcode Anywhere, which offers address entry and look-up for North America, Europe and large parts of the Far East “as well as supporting over 120 different address formats,” according to the Postcoders.


As well as the addressing tools, business data look-ups from Dun and Bradstreet Worldbase are also available.

Postcode Managing Director Guy Mucklow said that data quality is “a two stage process; getting it right at the point of data entry makes the job of managing and maintaining it thereafter a lot easier. Trying to clean up data after the fact is like shutting the stable door after the horse has bolted.”

He characterized international addressing as “a highly complex process,” which requires being able to cope with over 120 different address formats as well as different languages, accents and character sets: “We’re delighted to be able to offer our range of tools up for Salesforce users.”
 
Last month at Dreamforce, Bluewolf launched what company officials described as a new cloud-based product designed to allow multi-channel media companies to manage the advertising sales lifecycle on Force.com.
 
Expanding on its MediaTrak SalesPack offerings, the new Bluewolf AdBooker and AdSync products manage the advertising process from sales lead to placement to billing -- for print, broadcast, online, seminars and more, company officials say, adding that Bluewolf’s consulting clients include FOX Interactive Media, The Wall Street Journal and CNN.
 
Corinne Sklar, vice president of marketing for Bluewolf, called MediaTrak “easy to customize, with quick time to value,” providing an alternative to traditional on-premise media products like Mactive and AdMarc “that are cumbersome and difficult to customize.”
 
As this reporter was unable to attend Dreamforce this year from his home in New Zealand, thanks to industry observer Dan Farber for reporting that during Neil Young’s curiously irrelevant but charming appearance at the keynote address he didn’t mention cloud computing, but “talked about his 1959 Mark IV Lincoln Continental” instead.
 
According to Farber, “Young has spent more than $100,000 to green his 5,000-pound Thinkin’ Lincoln former gas hog. ‘It’s a piece of America art,’” Farber quotes noted car nut Young as saying, and notes that Young “hopes to get the equivalent of 100 miles per gallon and take the $10 million Progressive Insurance Automotive X Prize.”
 
And at a cost of only $100,000 per car, no doubt they’ll be all over American roads any day now.
 
Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users.

David Sims is a contributing editor for TMCnet. To read more of David's articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Michael Dinan

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