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Cloud Call Center Community Featured Article

TMCNet: According to In-Stat, Telco TV Headend Market Growth Linked to HD, On-Demand Features

[November 20, 2008]

According to In-Stat, Telco TV Headend Market Growth Linked to HD, On-Demand Features

SCOTTSDALE, Ariz. --(Business Wire)--

The telco TV headend equipment is expected to grow substantially over the next five years, reports In-Stat (http://www.in-stat.com). This growth, driven by the expansion of video channels, the introduction of high-definition (HD) content, and the continued adoption of on-demand services will position telco operators to pursue highly-profitable personalized advertising and converged services business models, the high-tech market research firm says.


"For operators to generate significant profitability from telco TV and related video services, they must find ways for the network to add value," says Keith Nissen, In-Stat analyst. "This will dictate finding solutions to the challenges faced with personalized advertising, converged video services, and ultimately the integration of network and Web-based applications."

Recent research by In-Stat found the following:

The telco TV headend equipment market will grow to over US$ 700 million by 2012.

The upgrade to MPEG-4 encoding was strong during 2007 and 2008.

Increasingly, headend functionality will be distributed to the edge and access network.

The research, "Global Telco TV Video Headend Update" (#IN0804011MBI), covers the worldwide market for Telco TV and headend equipment. It tracks the development of the worldwide telco TV market, and examines its evolution to personalized ads, multi-screen, and web-based services. It also provides updated product and revenue forecasts for headend equipment segments, including broadcast content processing, on-demand, content security, and middleware by region and headend size. The research discusses the need to migrate telco TV functions from a centralized headend to an architecture where quality of service (QoS)-related functions and storage of selected content are distributed to the edge and access networks. The challenges presented by new technology, supporting subscriber data management, service and network convergence and the integration of web-based services are also examined.

For more information on this research or to purchase it online, please visit: http://www.instat.com/catalog/mmcatalogue.asp?id=289 or contact a sales representative: http://www.instat.com/sales.asp.

The price is $2,495 (US).

About In-Stat

Technology vendors, service providers, technology professionals and market specialists, worldwide, rely on In-Stat's experienced staff and in-depth research to support critical business, product and technology decisions. In-Stat's insights are derived from both a deep technology understanding and comprehensive research, which examines each segment of the value chain for each market. Regular and ongoing end-user demand and primary research surveys underpin much of the analysis, enabling In-Stat to provide incisive market knowledge and guidance on future market opportunities via syndicated research products, custom consulting, and advisory services.

In-Stat is a strategic segment of the $9 billion Reed Elsevier global information network, with access to an expansive worldwide electronic network, extensive technology databases and well-informed personnel. As a member of Reed Business Information, In-Stat is a division of the largest business-to-business publisher in the U.S.

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