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Cloud Call Center Community Featured Article

TMCNet: Luxury Institute Survey: Wealthy U.S. Consumers Rate the Most Prestigious Luxury Handbag Brands: Leiber, Hermes/Tod's and Jimmy Choo

[September 03, 2008]

Luxury Institute Survey: Wealthy U.S. Consumers Rate the Most Prestigious Luxury Handbag Brands: Leiber, Hermes/Tod's and Jimmy Choo

(Marketwire Via Acquire Media NewsEdge) NEW YORK, NY, September 3 / MARKET WIRE/ --

For the second year, high net-worth consumers
rated Leiber the most prestigious luxury handbag brand in the 2009 Luxury
Brand Status Index (LBSI) survey from the independent New York City-based
Luxury Institute (www.LuxuryInstitute.com). Respondents who would recommend
Leiber say, "They are works of art," are "very unique and collectible," and
"can be passed down through the years." Hermes and Tod's tied for second,
Jimmy Choo was rated third.

"As high net-worth consumers become more discerning about their investments
in luxury goods, the coveted luxury handbag category players are raising
the bar in uniqueness, exclusivity and artistic value to satisfy consumer
demand for true luxury," said Milton Pedraza, CEO of the Luxury Institute.

"The Judith Leiber brand is rated as much for being a work of art as it is
rated a luxury by the only pundits who count -- wealthy consumers who can
buy the brands. Our impartial surveys are based on the principle that
highly educated, discerning luxury consumers have the ultimate expertise
and trustworthiness in luxury consumption. The Luxury Institute conducts
its research with independent panels, and uses third party analytical firms
to tabulate the results so that the true voice of luxury consumers is
amplified for the benefit of their peers and industry executives alike."

Following are the 30 luxury handbag brands rated by wealthy consumers
(alphabetical order):

Bottega Veneta
Burberry
Celine
Chanel
Chloe
Christian Louboutin
Coach
Cole Haan
Dior
Dolce & Gabbana
Fendi
Ferragamo
Gucci
Hermes
Jimmy Choo
Kate Spade
Leiber
Longchamp
Louis Vuitton
Lulu Guinness
Marc Jacobs
Michael Kors
Miu Miu
Mulberry
Prada
Ralph Lauren
Stella McCartney
Tod's
Valentino
Yves Saint Laurent

The proprietary Luxury Brand Status Index (LBSI) survey is the only measure
of the prestige of leading brands among wealthy Americans. A national
sample of 1,883 wealthy American consumers was surveyed online. Of these
interviews, 1,048 surveys were completed with women. Only females responded
to this handbag survey. The average income was $348K and the average
net-worth was $3.5 million. The LBSI asks respondents to rate the brands


along four main "pillars" of brand stature:

-- Consistently superior quality
-- Unique and exclusive
-- Social status as a product consumed by people who are admired and
respected
-- Self-enhancement, in that the brand makes the consumer "feel special"
across all aspects of the customer experience


In addition, the survey also measures three key "outcome" metrics, which
are compared to the category LBSI:

-- Worthiness of a significant price premium
-- Willingness to recommend the brands to people they care about and why,
or why not
-- Brand preference as the brand most likely to be considered the next
time a purchase is made


A new feature of the survey is the question: 'What is the one thing you
would change about each brand, besides price, if you could?'

Survey results are weighted to match demographic and net-worth profiles of
the same audience according to the latest Survey of Consumer Finances from
The Federal Reserve.

About the Luxury Institute

The Luxury Institute is the uniquely independent and impartial ratings,
reviews and research institution that is the trusted and respected voice of
the high net-worth consumer. The Institute provides a portfolio of
proprietary publications and research that guides and educates
high net-worth individuals and the companies that cater to them on leading
edge trends, high net-worth consumer rankings and ratings of luxury brands,
and best practices. The Luxury Institute also operates the Luxury Board
(www.LuxuryBoard.com), the world's first global, membership-based online
community for luxury goods and services executives, professionals and
entrepreneurs. To reach the Luxury Institute, please call 646-792-2669 or
go to www.LuxuryInstitute.com.

Contact:
Martin Swanson
Vice President, Business Development
The Luxury Institute
(office) 914-909-6350
(cell) 914-715-3357Email Contactwww.LuxuryInstitute.com

Copyright ? 2008 Marketwire

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