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Cloud Call Center Community Featured Article

TMCNet: Aiming for the Hispanic market? Trade show is too!

[August 13, 2008]

Aiming for the Hispanic market? Trade show is too!

(Bakersfield Californian, The (KRT) Via Acquire Media NewsEdge) Aug. 13--Want to nearly double the amount of people purchasing your product?

Going to the 15th annual Hispanic Consumer Trade Show is the first step in that direction.

The show, held at the Kern County Fairgrounds Sunday, will connect local businesses with a hard-to-reach market -- Hispanics from the outlying areas of Kern County.

"We try to attract people from outlying areas," said Lou Gomez, president and CEO of the Kern County Hispanic Chamber of Commerce. "They are the ones least exposed to products and services that our members offer."

About 65 member organizations will have exhibits at the booth and about 3,000 potential customers are expected to attend the event.

Hispanics in Kern County account for 45 percent of the population according to the U.S. census and their annual purchasing power is $5.6 billion, said Gomez.

"A lot of non-Hispanics do not market to the population and we are giving them a chance to do so," Gomez said. He hopes the businesses are able to "tap into" the vast groups of potential customers. The event will also allow the Hispanic population to see what is available.


The trade show is also child-friendly, with face-painting, live music and Folklorico dancers.

GO & DO

What: 15th annual Hispanic Consumer Trade Show

Where: Kern County Fairgrounds, 1142 South P St.

When: 11 a.m. to 5 p.m. Sunday

Admission: Free

Parking: Free

For more information, call 633-5495 or visit www.kchcc.org.

To see more of The Bakersfield Californian, or to subscribe to the newspaper, go to http://www.bakersfield.com.

Copyright (c) 2008, The Bakersfield Californian
Distributed by McClatchy-Tribune Information Services.
For reprints, email tmsreprints@permissionsgroup.com, call 800-374-7985 or 847-635-6550, send a fax to 847-635-6968, or write to The Permissions Group Inc., 1247 Milwaukee Ave., Suite 303, Glenview, IL 60025, USA.

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