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Cloud Call Center Community Featured Article

TMCNet: Myxer Teams With The Orchard to Create One of the Largest Mobile Content Offerings in U.S.

[July 10, 2008]

Myxer Teams With The Orchard to Create One of the Largest Mobile Content Offerings in U.S.

DEERFIELD BEACH, Fla., July 10 /PRNewswire/ -- Myxer, the leader in ad-supported mobile content, today announced a new distribution partnership with The Orchard, a global leader in digital music and entertainment, that will add over 1 million new ringtones to Myxer's already unprecedented mobile content library, available at http://www.myxer.com/.


Using its patent-pending ringtone creation technology, Myxer will convert the tracks from The Orchard's catalog of 1.1 million songs into premium ringtones via an automated process. Available to the Myxer community of over 11 million users, the new content will come from a wide variety of The Orchard's labels partners including Definitive Jux, Park the Van, DIM MAK, BCD Music Group, Nuclear Blast, Greensleeves, Musart/Balboa and many more. Ringtones will feature artists from around the world, spanning every genre and era.

"Myxer's goal is to make it incredibly easy for people to get the mobile content they want, when they want it, period," said Myk Willis, CEO of Myxer. "And our new partnership with The Orchard helps us further that mission. By providing a variety of mobile content delivery options for artists we're able to continue expanding our offerings, giving our ever-growing mobile community a new level of high-quality music options."

Myxer and The Orchard will also be adding select ad-supported ringtones promoting key Orchard artists to fans, available for download at http://www.myxer.com/ (rated one of the top 400 websites in the U.S. by Alexa). These offerings will be made available as Myxer's special "picks of the day," which currently generate between 5 and 15 thousand downloads per day.

"Myxer's dynamic consumer community and proven technology have made them leaders in the mobile space and we're excited to work with them to promote our artists," said Greg Scholl, President and CEO of The Orchard.

About Myxer
Myxer is the largest and fastest growing site for free ad-supported mobile content -- with over 11 million users, more than 20 million mobile downloads a month, and a catalog of over 1 million ringtones, wallpapers, videos and games. At http://www.myxer.com/ there are no hidden costs, no subscription fees and no surprises. For content providers, advertisers and consumers, Myxer's mobile platform enables radically simple and quick delivery of content, or customized Web to mobile ad campaigns, regardless of the service provider or mobile device being used. Named 2008 "Key Market Enabler in U.S. Mobile Advertising" from Frost & Sullivan as well as Best Music Service at the 2008 Mobile Entertainment Forum and Best Consumer Messaging Application at the Global Messaging Awards 2008, Myxer's unique solutions continue to capture global and national attention. To learn more and see some of the exciting applications, go to demo.myxer.com

Myxer and the Myxer logo are trademarks of Myxer Inc.
Myxer

CONTACT: Sharen Santoski of Signal Rock Communications, +1-847-312-0806,sharen@signalrockcomm.com, for Myxer

Web site: http://www.myxer.com/

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