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Cloud Call Center Community Featured Article

TMCNet: Technology Startup Unveils a New Way to "Browse" the Web

[April 22, 2008]

Technology Startup Unveils a New Way to "Browse" the Web

(Market Wire Via Thomson Dialog NewsEdge) SAN FRANCISCO, CA, April 22 / MARKET WIRE/ --

Web 2.0 EXPO -- A new Silicon Valley
company came out of stealth today, unveiling a new way for consumers to
browse the Web. At the Web 2.0 EXPO conference in San Francisco, Vysr will
debut RoamAbout -- the first application that enables consumers to tap
their favorite Web services and social networks wherever they go on the
Web. Both a downloadable Web browser plug-in and an open Web application
platform, Vysr RoamAbout provides developers with a more expansive
distribution channel for today's "user-centric Web."

Web 2.0 EXPO attendees can download Vysr RoamAbout for use during every
conference session to ask questions of panelists and chat with each other
by going here: http://roamabout.vysr.com/webexpo/.

For consumers, the Web is evolving from a site-centric to a user-centric
experience. While consumers have the choice of many Web services and
social networks, none of them adapt to the way consumers actually want to
browse the Web. Vysr was founded on the premise that consumers today need
a simple way to take their services and networks wherever they go on the
Web.

"Today, consumers are forced to browse multiple sites to accomplish a
single task or are shackled to one site to use a particular service," said
Guda Venkatesh, CEO of Vysr. "This site-centric model limits how and where
consumers can engage, interact with, and enjoy their favorite Web sites and
services, including how much time they spend doing various tasks. We solve
this problem by delivering a new level of freedom for consumers to use and
share any of their Web services in any browsing context -- all on their own
terms."

The new technology has implications for a number of markets -- Web
application development, media and advertising.

"If you accept the premise that the Web is evolving from a site-centric to
a user-centric experience, then you need to understand how you will be
affected by this change," said Ben Bajarin, analyst with Creative
Strategies. "Web application developers now have a more expanded
distribution channel through which consumers can more easily use their Web
services wherever they go on the Web. Media companies or other
content-focused sites can now empower their site visitors with the ability
to tap a range of Web services and social networks without having to leave
their sites. And if you are an advertiser, you may be interested in
exploring what very well may become the most immersive, interactive
platform for serving ad content to users who know and say what they are
seeking."

A New Era of Web Development

Unlike "aggregation services" and social Web browser/toolbars, Vysr
RoamAbout is the only application that enables consumers to take their
services with them, anywhere on the Web. Other approaches require
consumers to leave their destination site and go to another site to
retrieve a service -- severely limiting the consumer's ability to remain on
the destination site and interact with its content. The user-centric
approach also introduces a new frontier of Web application development --
services that come alive in a world where consumers need to use
cutting-edge new services to better engage with the content they encounter
as they roam about the Web. As a Web services platform, RoamAbout exposes
a rich set of service enablers such as a voice and text communication
infrastructure, connectors to social networks and identity management. No
other Web application development platform today provides developers with
this opportunity to create portable Web services.

"The user-centric Web will usher in a new generation of Web application
development," said Venkatesh. "In the site-centric world, many innovative
applications had limited utility. With our open platform, we hope to
evangelize a new class of applications purposely-designed for the
user-centric Web."

Vysr RoamAbout is currently available immediately for Firefox at
www.vysr.com.

About Vysr

A pioneer in applications for the new "user-centric Web," Vysr provides
consumers with a new way to browse the Web, enabling them to tap their
favorite Web services and social networks wherever they go on the Web. The
company was founded by Guda Venkatesh, a visionary with 20 years of
experience in the presence and communications industry, who originated the
concepts of Presence and Availability Management (PAM). While at
Alcatel-Lucent's Bell Labs, he led the development of presence and
availability standards as the founder of the industry consortium PAM
Forum. Prominent technologist, entrepreneur, and Google Research Team
founding member, Rajeev Motwani, sits on Vysr's advisory board. Vysr is
privately funded by several influential Silicon Valley angle investors,
including Ron Conway, The Sandhill Group, and Mark Sherman of Battery
Ventures. Vysr also has venture funding from Venture East. For more
information, please visit www.vysr.com.

Contact:
Eric Doyle
Director, Integrated Media Campaigns
415-531-0212
eric at theconversationgroup dot com

Copyright ? 2008 Market Wire, Incorporated

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