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Cloud Call Center Community Featured Article

TMCNet: iO global: Mobile Marketing Association Supports io global's Three Screen Trial; Initiative's outcomes expected to have industry-wide impact in the area of mobile measurement

[April 07, 2008]

iO global: Mobile Marketing Association Supports io global's Three Screen Trial; Initiative's outcomes expected to have industry-wide impact in the area of mobile measurement

(M2 PressWIRE Via Thomson Dialog NewsEdge)
RDATE:07042008

Ipswich, UK -- Today, io global Limited announced it has received the
support of the Mobile Marketing Association (MMA) (www.mmaglobal.com)
for its trial of integrated mobile-TV-PC marketing measurement
practices.

The goal of io global's Three Screen Trial is to arrive at an optimal
framework for assessing the role of mobile in integrated campaigns. For
the first time, user response to branded content delivered on both
mobile and PC platforms will be correlated with television viewing
data. Outcomes from the Three Screen Trial are expected to provide
MMA's constituency with key insights on such issues as mobile marketing
targeting and measurement.

io global is a worldwide provider of integrated mobile content
solutions for wireless network operators, media companies, advertisers
and advertising agencies to enhance the mobile experience for consumers.

"We are pleased to be supporting io global on the Three Screen Trial,"
commented Laura Marriott, president of MMA. "Measurement is key to all
players in the ecosystem in order to drive mobile investment and
maximize brand engagement with the mobile channel. The Three Screen
Trial results will be one of the first steps in supporting the
effectiveness of mobile in a cross media environment."

The MMA is the premier global non-profit trade association established
to lead the growth of mobile marketing and its associated technologies.
The MMA launched a Measurement initiative in mid-2007 to respond to the
need to develop consistent industry metrics to measure the success of
the mobile channel.

io global's Three Screen Trial will be conducted in partnership with
major media companies and advertisers. Advertising campaigns launched
during the trial will integrate several mobile marketing tactics in use
today such as banner ads, pre-roll, post-roll and in-stream videos, as
well as SMS and pure content sponsorship. This launch will provide the
mobile marketing industry with new mechanisms for measuring the role
and effectiveness of mobile in integrated campaigns.

"The Three Screen Trial will provide a live lab' to evaluate mobile's
impact on both sales and brand health," explained Bob DeSena, io global
Inc.'s general manager for North America. "Because of the unique
characteristics of io global's platform, we are able to respond to the
industry's need for greater knowledge of integrated communications and
the impact of different strategies on campaign outcomes."

About io global Limited.

io global provides the software and services to enable network
operators, media brands and advertisers to collaborate in a trading
model to personalize and monetize their interactions with consumers. io
global's Mobile Experience Solutions turn the mobile device into the
individual's "remote control" for using digital content and services
anytime, anyplace, anywhere. For more information, visit www.io-me.com.

CONTACT: Scott Yates, Largemouth Communications
Tel: +1 919 459 6452
e-mail: scott@largemouthpr.com
Peppa Sheridan, Peptalk Communications
Tel: +44 (0)1420 83206
e-mail: peppa@peptalkcommunications.co.uk
Valerie Christopherson / Kirsten Woodard, MMA
Tel: +1 949 608 0276
e-mail: press@mmaglobal.com

((M2 Communications Ltd disclaims all liability for information
provided within M2 PressWIRE. Data supplied by named party/parties.
Further information on M2 PressWIRE can be obtained at
http://www.presswire.net on the world wide web. Inquiries to
info@m2.com)).

Copyright ? 2008 M2 Communications Ltd.

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