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Cloud Call Center Community Featured Article

TMCNet: Berman Marketing Group, Inc. Enters Into Agreement To Use Sophisticated Hardware and Software System Housed At Level 3 NOC Sarbanes Oxley Compliant Technology Center

[November 08, 2007]

Berman Marketing Group, Inc. Enters Into Agreement To Use Sophisticated Hardware and Software System Housed At Level 3 NOC Sarbanes Oxley Compliant Technology Center

LAS VEGAS --(Business Wire)-- Berman Marketing Group Inc, a wholly owned subsidiary of Berman Holdings, Inc. (Pink Sheets:BRMN) today announced it has entered into an agreement to use the hardware and software system developed and owned by the company's CEO Bruce A Berman.


The hardware and software infrastructure the company will be using costs approximately $375,000 to develop and maintain and has been continually enhanced and fined tuned over the last four years. This state-of-the-art marketing system allows the company to release multiple websites and track visitors' performance from multiple marketing urls and channels. The company currently owns over 400 website urls which can be run all at the same time with this system. Through minute by minute reporting, the company can tailor marketing and focus on key geographic using internet, print, radio, and television.

Bruce A Berman, CEO, stated, "I have developed this state-of-the-art direct marketing platform over the last four years and recently spent over $100,000 on upgrades to it. It is a very powerful infrastructure that will give Berman Marketing Group an instant infrastructure to launch its interactive marketing form. The value of the power and reliability of this system for the Berman Marketing Group can not be overstated. My team and I all know how this infrastructure works and how we can use it to BMG's advantage. If we had to start building this from scratch the cost and time it would take would seriously delay the company's marketing plans and potential."

The Company has acquired a non-exclusive right to use the software and hardware technology housed at Equinix facility (http://www.equinix.com/). That technology is located in Equinix downtown Network Operations Center. It deploys multiple, redundant web servers, routers, switches, database servers, and hot-swappable RAID level 5 disk arrays capable of handling many hundreds of thousands of unique visitors a day (which is equal to systems deployed by Fortune 500 companies).

The technology foundation is capable of handling more than 250,000 unique visitors daily through scalable platforms using Microsoft's SQLServer, multi-redundant databases, web servers, and routers. All technology is highly customizable allowing unlimited number of web sites access to common databases while tracking unlimited marketing campaigns.

Being a Level 3 NOC Sarbanes Oxley compliant technology center, access to these facilities is highly restricted and requires multi-level palm scans and ID verifications. In addition, security to customer data is protected using 128-bit encryption certificates. For compensation of the non-exclusive use of this hardware and software the company will pay approximately $1,450 a month to equinox and $100 a month to Limelight for the hosting of this hardware and software.

About the Berman Marketing Group, Inc.

The Berman Marketing Group, Inc. was formed in 2007 by Bruce A. Berman and intends to be a multi-channel direct market firm specializing in direct response marketing through Television, Radio, Internet and Print mediums. Prior to forming the Berman Marketing Group Inc., Bruce A. Berman has been marketing a variety of his own products using these mediums. Berman Marketing Group has recently announced its intention to enter the pre paid debit card industry.

For further information contact Ryan Guenthart at 877-237-6260 ext 110 or visit the Company website at www.4BMG.com.

Certain statements contained in the above, are forward-looking statements that involve risks and uncertainties. The statements contained herein that are not purely historical are forward looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements deal with the Company's current plans, intentions, beliefs and expectations and statements of future economic performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause the Company's actual results in future periods to differ materially from what is currently anticipated. The Company cannot guarantee its future results, levels of activity, performance or achievements.

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