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Cloud Call Center Community Featured Article

TMCNet: Mobestar Gets Together with World Dating Partners

[July 31, 2007]

Mobestar Gets Together with World Dating Partners

LONDON --(Business Wire)-- Mobestar (LSE:MOBS) (GER:M6V), the specialist provider of mobile community applications, has reinforced its position as a key provider of mobile solutions to white label dating site operators with the announcement today of a partnership with Datech Limited. Datech provides dating services to 7,000 web sites around the world via its World Dating Partners brand. The partnership enables Datech to offer fully integrated web and mobile dating solutions to its clients.


World Dating Partners' clients will now be offered the opportunity to fully mobilise their dating services using Mobestar's mDate solution. mDate provides synchronised and fully integrated access to online dating sites. End users are provided with access to all the core functionality of the web service including profile browsing, user settings and text and picture messaging. The service is further enhanced through the incorporation of location based services (LBS) allowing users to 'see' who is on line locally. The common 'look and feel' and real time updating mean users can easily switch between the fixed and mobile interfaces.

Launched in 2001, World Dating Partners produces a full range of professional online Business to Business dating services. Services range from an easy to set-up and highly effective pre-designed system, to individually branded or fully independent enterprise niche and white label systems, with the flexibility to produce bespoke functionality. World Dating Partners offers its systems on a shared revenue basis to provide brand owners with the means to monetise their customer relationships.

Commenting on the agreement Peter Richards, Mobestar CEO said, "The agreement with Datech serves to consolidate our position as the partner of choice for companies offering white label dating solutions. Our mDate solution provides a trouble free route to a full service offering that compliments existing web based services with fully mobile delivery platform that opens the door to new revenue generating opportunities."

Robert Fathers of Datech added, "Mobestar's mDate solution is fully aligned with our current client proposition. It enables us to offer a turn key integrated platform for fixed and mobile environments that enhances the end user experience and takes advantage of the obvious requirement for mobile dating services."

Mobestar's mDate solution includes a suite of modules that can be incorporated into the platform to enhance the core functionality of online dating services. Key features include extensive device management supporting over 9000+ devices delivering an intuitive customer experience, LBS functionality and an integral billing engine enabling flexible payment mechanisms. The solutions delivered can be further enhanced through the incorporation of anonymous voice and video calling.

Notes to editors

About Mobestar

Mobestar builds mobile communities. The company provides 'turn-key' solutions that enable the creation of mobile phone based services that replicate and enhance the user involvement and interaction of traditional web based communities. Mobestar's comprehensive portfolio of products and solutions can be implemented to create entirely new mobile communities or to rapidly mobilise an existing community.

The ubiquity and growing sophistication of mobile networks provide brand owners with the opportunity to reinforce the relationships they have with their customers, to provide added value and to monetise aspects of the services provided. Mobestar provides the tools that make it happen.

www.mobestar.com

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