CDC Software Buys Syndmail for Pivotal CRM

CDC Software, a wholly owned subsidiary of CDC Corporation, has announced the acquisition of Syndmail, an e-mail marketing and communication product, from Red Clay Consulting, entirely built using the Pivotal CRM tool set.

This add-on product is designed for companies wanting to execute simple, targeted e-mail campaigns with their Pivotal CRM product. Customers looking for a product to manage more complex, multi-channel enterprise marketing campaigns can use CDC MarketFirst, an adaptive marketing automation and lead management product that is sold as a stand-alone product and is also integrated with Pivotal CRM.

Syndmail is integrated with Pivotal CRM and features Web-based customer preferences and opt-in/out administration, response tracking including read, click-through and bounce backs, a bounce-back engine to monitor and report bad e-mails and analysis and reporting on customer responses and interaction. Approximately 25 customers in North America are currently using Syndmail with their Pivotal CRM systems.

Bruce Cameron, senior vice president of CDC Software's CRM Solutions, said the product is "built entirely within the Pivotal CRM tool set, providing out of the box integration with the Pivotal CRM applications."

A couple weeks ago the China-based CDC Corporation announced that as of May 1, 2007, the company repurchased 6,936,624 common shares at an average price of $5.13 per share for a total of $35,604,235, including brokerage commissions, since May 2, 2006.

The board of directors has approved an additional share repurchase program which authorizes the repurchase, at the discretion of senior management, of up to $20 million of the company's common shares for 12 months until May 2008.

In addition to the share repurchase program, senior management of the company, including the chief executive officer, has purchased approximately 387,000 shares since January 1, 2007.

Also in early May CDC Software, a wholly owned subsidiary of CDC Corporation, announced the acquisition of a majority interest in Vectra Corporation, a vendor of information security consulting services, managed services and enterprise security.

The acquisition is described by CDC officials as "a strategic fit into Praxa Australia, CDC Software's consulting services company in Australia, because as they see it, the move "significantly strengthens CDC Software's position in the IT Security and Services market in the region."

David Sims is a contributing editor for TMC (News - Alert) Net.  For more articles please visit David Sims' columnist page.

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