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Cloud Call Center Community Featured Article

[August 26, 2006]

Street theater to enlighten D.C. Latinos about housing market

(EFE News Service Via Thomson Dialog NewsEdge) Authorities, community activists and actors have joined forces in the nation's capital to present a series of street-theater pieces designed to educate Hispanics about buying or renting a home.

Under the title "Casa pa'la Raza," Washington's GALA Hispanic Theatre will offer performances aimed both at entertaining the public and at breaking down the barriers that keep many Latinos from owning their own homes.

"The idea emerged because we note that many people of our community have problems reading and writing in our own language," said Erick Gutierrez, housing director with the Latino Economic Development Corporation, a non-profit working to promote advancement among low- and moderate-income Hispanics in Greater Washington.


He said his organization concluded that traditional advertising to boost awareness about this issue misses the mark because much of the target audience doesn't read the ads.

Drama, however, provides a vivid way to convey the reality of an Hispanic family struggling to make life-shaping decisions about housing without having the information necessary to make wise choices.

"Learn to live in the United States, keep up with your bills, pay on time and don't borrow more than you can pay" is one of the main messages, Gutierrez says.

"Paradoxically," he adds, one of the hardest things for Hispanic immigrants to grasp is that borrowing is essential in order to establish the credit history they will need to one day get a home mortgage.

"We have to carry this to the people so they learn to take out loans and pay on time," he says.

Through a series of pleasant and instructive dialogues, "Casa pa' la Raza" supplies a step-by-step lesson on everything an immigrant needs to know about his rights, the services he can access and first-time home-buyer programs for which he or she may be eligible.

The initiative is being backed by grants from the D.C. housing department and the mayor's office of Latino affairs.

"This project is very close to our hearts because part of our mission is to educate and motivate people by way of the arts," says Rebecca Read Medrano, co-founder and managing director of GALA Hispanic Theatre.

In recent years, gentrification in some D.C. neighborhoods has pushed out low-income Latinos, with some moving to the Maryland and Virginia suburbs while others have settled in traditionally black areas of Southeast Washington.

"Many times, (Hispanic) people go because of abuse by the owners, because they don't know their rights or to whom they can complain," Gutierrez said.

"For the last few years, despite the cultural differences, Latino families are integrating in the African-American communities because there's where they find accessible housing that suits their level of income," he explains.

The latest Census statistics indicate that while home-ownership rates among all groups continue to rise, there remains a big gap between non-Hispanic whites and the country's black and Latino minorities.

The rate of home ownership among Hispanics is around 50 percent, compared with 70 percent for all U.S. residents.

Copyright 2006 EFE News Services (U.S.) Inc. Source : Financial Times Information Limited.

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