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Cloud Call Center Community Featured Article

[April 04, 2006]

IFSA Strongman to Launch First Ever Strongman Mobile Phone Game; Entering $42.8 Billion Mobile Content Market; Developed By 8Bit Games, Leading Developer of Mobile Games

LONDON --(Business Wire)-- April 4, 2006 -- IFSA Strongman (OTCBB:ISMN), the exclusive manager of most top strongman athletes, rights and events worldwide, announced today its upcoming launch of the first-ever strongman mobile phone game for the gaming market.


The game, titled IFSA Strongman, is expected to launch worldwide by mid-April. It features four events that mobile phone users can play to earn the title of Strongest Man in the World including Truck Pull, Log Lift, Farmers Walk of Strength, and Atlas Stones. Users can choose to play as one of three leading strongmen, Vasyl Virastyk, Magnus Samuelsson, or Zydrunas Savickas.

The game has been produced entirely in Java with versions available for practically all mobile platforms. The developer of IFSA Strongman's mobile game is leading gaming developer, 8Bit Games. 8Bit has developed some the top gaming content in the world to platforms including Playstation2, Gameboy Advance, Gamecube and Xbox.

According to Informa Telecoms and Wireless Intelligence, the market for mobile content including mobile games is $42.8 billion. The mobile gaming market has grown to up to 2 billion users worldwide, with 60 million in the UK alone. Successful games in the market typically sell to 1 million users with top games selling in the 4 to 6 million range.

"By entering the mobile gaming market with the first strongman game, we are fortifying our position as the leading consolidator in the sport. This move further increases and diversifies our revenue base as well as extending our brand," stated IFSA Strongman CEO Mr. Jussi Laurimaa.

About IFSA Strongman

IFSA Strongman - the principal owner of the Strongman brand, sport and entertainment - spent most of fiscal 2004 and 2005 securing the key rights to the strongman sport and athletes through acquisitions and contracting. The Company is now launching its planned growth initiatives, which are expected to grow revenues multi-fold in the coming years. A billion people worldwide have seen the strongman sport, and the Company has an estimated market share of over 77 percent. IFSA Strongman is currently leveraging this exposure and brand recognition through its strategy. The Company is an integrated media, entertainment, and athlete representation company principally engaged in the development, production, and marketing of television programming, pay-per-view programming, live events, and the licensing and sale of branded consumer products featuring both the Company's brand and the brands of the over 80 athletes from over 30 countries it represents. The Company is also widely recognized as the World Governing Body of the strongman sport with over 30 national member federations across the world. For more information, please visit the Company's website at www.IFSAStrongman.com

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