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Cloud Call Center Community Featured Article

[August 23, 2005]

Brave New 'Spam-Free' World on Offer

Spectaris LLC is announcing SendPlus to usher in a "spam-free world."
 
By DAVID SIMS
TMCnet CRM Alert Columnist
 
Tech vendor Spectaris LLC is announcing the launch of SendPlus, a spam-fighting software application "designed to completely eradicate spam from a user's inbox," according to company officials.

 
It "allows consumers to enter a spam-free world" by offering "the industry's most effective spam-blocking technology free of charge," according to Paul Velusamy, senior vice president of marketing for SendPlus.
 
Velusamy cites a study by Nucleus Research, Inc. which found that Fortune 500 company employees "spend over one hour per week filtering through spam e-mails." He says "we wanted to solve this common burden for the millions of e-mail users around the world by eliminating junk e-mails from ever reaching a user's inbox."
 
Sounds terrible, but actually Information Week reported last week that signs indicate spam is "nowhere near the problem it was a few years ago," thanks in large part to filtering technology -- a recent AOL poll found that complaints from customers about spam had dropped 85 per cent in two years, and that "the number of spam messages received by AOL had dropped by half to about a billion a day over the same period."

SendPlus says it differentiates itself from other spam-blockers in that unlike filter-based systems, SendPlus' challenge-response system "actually determines if the sender of an e-mail is a real person and not spam," according to company officials:
 
When users receive a new e-mail, SendPlus compares the sender's e-mail address to lists created during SendPlus' installation process of approved e-mail addresses and blocked e-mail addresses.

E-mail from a sender on the approved list is placed in the user's inbox while e-mails from a sender on the user's blocked list are discarded. SendPlus requires e-mail from a sender who is not on either list to verify themselves, one time, for their e-mail to be received by the user.

Blocking spam is a delicate balance. Verizon is currently facing a $10 million class action lawsuit over its anti-spam filters, according to news reports. Business customers claim the filters block legitimate e-mails to and from other countries -- as your reporter lives in Turkey he understands, first-hand, that certain countries' return address domains are sometimes redlined -- while Verizon says "many customers are happy with the filter and that it's spammers who are complaining."
 
And the Sydney Morning Herald is reporting that Ryan Hamlin, Microsoft's point man for anti-spam and anti-phishing is not pleased a proposed anti-spam bill before the New Zealand government, out of passing its proposed anti-spam bill in its current form.
 
Evidently Microsoft thinks the proposed Unsolicited Electronic Messages Bill is "too broad" and could impinge on "the amazing vehicle of e-mail marketing," according to The Herald:
 
"Mr. Hamlin says Microsoft would like to see the bill changed so that businesses could be confident they could continue to use databases that they had already compiled to send out e-mail.
 
"He also wants definitions in the bill changed so that companies would be able to e-mail information about new products and services to customers, even if they had opted out of receiving e-mail about other services they had bought from the company in the past."
 
The proposed legislation would prohibit a single unsolicited e-mail unless the sender could "reasonably infer the recipient's consent to receive it." In contrast to the U.S. laws, which are more relaxed, current Australian law serving as a model for the New Zealand legislation treats all unsolicited e-mails as spam, regardless of how many are sent.
 
"We decided it's going to be opt-in. End of story. Why should you have to opt out of spam?" says New Zealand's Communications Minister David Cunliffe.
 
There are many other reasons to want to live in New Zealand as well.
 
-----
 
David Sims is contributing editor for TMCnet. For more articles by David Sims, please visit:
 
 

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