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| [March 29, 2004] |
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Demantra User Conference Sets Agenda for Demand-Driven Enterprise Planning with Industry Experts; Proven Best Practices for Demand Planning, TPM, S&OP and CPFR
Customers, Including Welch's, 20th Century Fox and Johnson & Johnson to Share Their Experience Implementing Demand-Driven Solutions that Deliver ROI -0- *T WHO: Thornton A. May, Renowned consultant, futurist and industry provocateur Rob Hand, CEO, Hand Promotion Management Gus Whalen, CEO, Warren Featherbone Co., and Chairman, Alexis PlaySafe, Inc. Bill Seibel, President and CEO, Demantra WHAT: Demantra 2004 User Conference WHEN: Monday, March 29 to Wednesday, March 31, 2004 *T
Demantra will convene its 2004 User Conference featuring keynotes from industry leaders and numerous case studies from companies with frontline experience in implementing collaborative demand and trade promotion management (TPM) solutions in a wide range of industries. Speakers at the conference will include Thornton A. May, noted author, industry expert and management consultant; Rob Hand, a leading expert in trade promotion management; Bill Seibel, president and CEO of Demantra; and Gus Whalen, CEO of Warren Featherbone Company and chairman of Alexis PlaySafe, Inc.
User case studies will be a core component of this year's meeting, providing hands-on experience in how to tackle various demand, TPM and supply chain planning challenges. User presenters will include VTech, Welch's, Baxter Healthcare, 20th Century Fox and Johnson & Johnson. Attendees will also meet with Demantra's Product Management Team for a sneak preview of the upcoming release and an opportunity to provide input on future product enhancements.
Conference attendees will focus on best practices in collaborative business processes such as Trade Promotions Management (TPM), Sales and Operations Planning (S&OP), Collaborative Planning Forecasting and Replenishment (CPFR) and Vendor Managed Inventory (VMI). Other topics will include managing demand around new product introductions, measurement metrics, and more.
Collaborative demand management technologies designed to allow sales, marketing and operational groups to collaborate around highly accurate forecast models are critical to the success of companies in a wide range of industries. In the wake of Sarbanes-Oxley, new FASB regulations and increasing competition, TPM solutions in particular are now seen as a requirement for companies in consumer product markets seeking to optimize operational efficiency and ensure accurate financial accounting.
About Demantra
Demantra's demand-driven enterprise planning solutions manage the rapid creation, planning, fulfillment and synchronization of demand from promotion management to inventory replenishment. Demantra Spectrum(R)'s marketing, demand and inventory planning solutions enable supply chain, marketing, sales, finance and operations departments to work off of a single, collaborative plan to optimize service levels, increase profit margins and significantly drive customer responsiveness. Demantra has provided proven results - 100 to 500 percent ROI within the first year - to more than 100 Fortune 1000 companies and other global organizations including: Unilever, Welch's, Reckitt Benckiser, McCain Foods, Hunter Douglas, Dal-Tile (Mohawk), Wendy's International, Firmenich and VTech. For more information, please visit www.demantra.com or contact 1.866.DEMANTRA.
Demantra(R) and the Demantra Spectrum(R) Suite are registered trademarks. All other trademarks are the property of their respective owners.
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